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Category: Market Tools

Fifth Annual California Green Medal: Sustainable Winegrowing Leadership Awards

November 4, 2018

SAN FRANCISCO — California vineyards and wineries are encouraged to apply for the 2019 California Green Medal: Sustainable Winegrowing Leadership Awards. Applications are now being accepted at www.greenmedal.org. The California Green Medal is presented by California Sustainable Winegrowing Alliance (CSWA), California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and The Vineyard Team. California vineyards and wineries that participate in a sustainability program in the state are eligible to apply in four award categories that recognize outstanding achievement in sustainability: Leader Award, given to the vineyard or winery... [Read more...]


Host Owl Man | Get Your Customers Talking

March 1, 2018

Host life-sized Owl Man cutout in your tasting room or at your next event. Your customers will want to know more about this life-sized figure and his owl, giving you an opportunity to talk about your dedication to sustainability with an eager audience. How it Works Contact Beth Vukmanic Lopez | 805.466.2288 | beth@sipcertified.org Get a life-sized Owl Man plus talking points for your staff Snap a picture and use #SIPwithowlman Have fun! Having Owl Man at the tasting room definitely brought our sustainability practices to life. Our customers wanted to know who he was... [Read more...]


Three Tips to Find Sustainably Certified Wines

February 22, 2018

With a variety of sustainability programs available to the wine industry, it is sometimes hard to understand what each certification is all about. To help guide you, here are three tips to help you make an informed decision. 83% of Americans consider sustainability when buying food1. So, when your customers ask about sustainable wines, you can be rest assure that SIP Certified wines show a farmers and winemakers dedication to responsible practices from the soil to the bottle, preserving natural and human resources. 1. Look for a High Bar: not all certifications are created equally... [Read more...]


Cheers to 10 Years!

January 1, 2018

SIP Certified turns 10 this year and we could not be more excited to share this milestone with all the farmers and winemakers in the program who are dedicated to preserving and protecting the natural environment, treating their employees and community with care, and have sound business practices with a long-term view. Celebrate With Us Download the 10 year anniversary logo (password sipcert). Use #SIPturns10. [caption id="attachment_8062" align="aligncenter"] Back: Erin Amaral & Scott Williams, Niven Family Wines; Bimmer Udsen, Niels Udsen, & Bob Thomas, Castoro Cellars; Dana Merrill & Matt Merrill, Pomar Junction; Lucas Pope,... [Read more...]


Fourth Annual California Green Medal: Sustainable Winegrowing Leadership Awards

December 13, 2017
GM 2018 Vert Banner

SAN FRANCISCO — California vineyards and wineries are encouraged to apply for the 2018 California Green Medal: Sustainable Winegrowing Leadership Awards.  Applications are now being accepted at www.greenmedal.org.  The California Green Medal is presented by California Sustainable Winegrowing Alliance, California Association of Winegrape Growers, Wine Institute, Lodi Winegrape Commission, Napa Valley Vintners, Sonoma County Winegrowers and The Vineyard Team.  A number of regional winery and winegrowing association partners are also involved in promoting the awards. California vineyards and wineries that participate in a sustainability program in California are eligible to apply in four award categories that will... [Read more...]


Join Our Mailing List

October 18, 2017

Get tips and tricks on how to share your commitment to sustainability. We will bring you tools to help educate your team, ideas on how to include the SIP Certified seal to your own materials, and more. All of this helps your customers shop sustainably! Join our Mailing List [Read more...]


Founders of Sustainability: Pomar Junction Vineyard & Winery

April 21, 2017

The Merrill Family’s agricultural heritage and grape growing history dates back at least eight generations on California’s central coast. Owner Dana Merrill is a founding member of the Vineyard Team, the developers of SIP Certified. After nearly 30 years of growing grapes for many of the finest wineries in California, ranging from ultra premium small producers to the largest international brands, the Merrill’s decided to produce their own wines under the label Pomar Junction Vineyard & Winery. We recently spoke with eighth generation farmer Matt Merrill about his family's long standing commitment to sustainability. SIP... [Read more...]


Incorporating Sustainability Every Day at Opolo Vineyards

April 14, 2017

They say good fences make good neighbors, but it was a love of wine and winemaking that forged a connection between Opolo owners Rick Quinn and Dave Nichols. Opolo believes a strong, cooperative relationship with the land and environment is crucial.  They practice sustainable methods in both the winery and vineyard operations in order to preserve the environment, water, and local wildlife. Opolo is a SIP Certified operation as well as certified organic by “CCOF” in their 64 acre walnut orchard. Opolo has worked with Vineyard Team, the developers of SIP Certified, for many years,... [Read more...]


How You Can SIP with Owl Man

March 31, 2017

Starting this April, we are bringing Owl Man to tasting rooms throughout the Central Coast of California. He will hang out for photo ops for one month before being passed on to the next tasting room. Look for this life-sized figure on your next wine tasting trip, and ask the winery staff about their dedication to sustainability. Sustainability in Practice (SIP) Certified helps farmers and winemakers demonstrate their dedication to preserving and protecting natural and human resources. SIP Certified is a rigorous sustainable vineyard and winery certification with strict, non-negotiable requirements, committed to standards based on... [Read more...]


SIP with Owl Man

February 9, 2017

This spring, invite a life-sized Owl Man into your tasting room! Last April, Owl Man made an appearance at Niner Wine Estates and the tasting room staff found he was the perfect conversation starter for an introduction into the world of sustainability. Customers wanted to know what was up with this life-sized figure, and his owl, giving staff the opportunity to talk about Niner’s dedication to sustainability with an eager audience. Having Owl Man at the tasting room definitely brought our sustainability practices to life.” says Tasting Room Manager Teresa Josserand, “Our customers wanted to... [Read more...]