Joseph and Isabel Gerardis of Joebella Coffee Roasters celebrated the second anniversary of their Templeton coffeehouse with a tantalizing array of treats from local food purveyors and neighboring businesses … plus the debut of a very special product featuring a Joebella roast.
- Isabel and Joseph Gerardis of Joebella Coffee Roasters
The couple launched Joebella Coffee, a combination of their names that also connotes “beautiful cup of coffee,” shortly after moving to the Central Coast in 2003. From the outset, they have made the commitment to be small batch roasters of fairly traded and naturally grown coffees, and they are also staunch supporters of local sustainability efforts.
At the anniversary party, we were treated to an array of beautiful shrimp from Pier 46 Seafood in Templeton, rustic sandwiches and a cheese plate from 15 Degrees C Wine Shop & Bar in Templeton, baked goods from Colby Jack Café & Bakery in Atascadero, Sweet Earth Organic Chocolates in San Luis Obispo (also committed to fair trade policies), letter “J” adorned tiramisu from Artisan Restaurant in Paso Robles (which showcases locally grown and sustainable foods), and Central Coast Brewing’s Double Dark Espresso Porter made with Joebella coffee.
- Tiramisu edged with the letter “J” for Joebella from Artisan Restaurant
“They definitely wanted to use a local coffee roaster, Matt came in and we tried about six single origin coffees so see how they paired with the stout,” explained Joseph. As luck would have it, the Mexico coffee more than fit the bill, and – although it will have extremely limited distribution — the Black Xantus is already creating quite a buzz in craft beer circles. Also worth noting is that the beer’s PR info is visibly touting Joebella’s business stance with this wording, “… infused with fresh organic/ Fair Trade coffee …”
- A glass of Nectar Ale’s newly released Black Xantus made with Joebella’s Fair Trade Mexico coffee