Santa Lucia Highlands
A lifetime farmer, Joe Alarid grew up on the family farm that his parents Yvonne and Tondre Alarid bought in the 1950’s. Under the fine tutelage of his father Tondre , they planted 6 ½ acres of Pinot Noir grapes in 1997 to augment the vegetable and citrus they were already farming. Although they knew their soil was good for grapes, they really didn’t foresee 6 ½ acres becoming over 100 acres of the finest quality Pinot, Chardonnay, Riesling and Syrah fruit blanketing the Santa Lucia Highlands, Monterey County.
Joe’s meticulous vineyard management caught the attention of many fine discriminating vignerons who purchase his fruit. Joe also sets aside “Tondre Grapefield” Pinot Noir and Chardonnay fruit for use in his limited production, award winning family brand “Tondre” which he and his wife Penny began in 2005.
Recently elected to the Board of Directors of the Santa Lucia Highland Wine Artisan group, Joe proudly promotes this slice of heaven where he makes his home and grows his crops with wife Penny, sons Joe, Jr. and Brian always willing to lend a hand.Return to Producers Listing »