What is SIP Certified?

Sustainability In Practice (SIP) Certified ® is a sustainable certification program for winegrowers and winemakers.

SIP Certified brands use third-party verified sustainable practices so you can feel confident your wine protects the people and the planet.

 

The 3 P's of Sustainability

Certification addresses the 3 P’s of Sustainability – People, Planet, Prosperity – ensuring that both natural and human resources are protected.
 

People

Community involvement, charitable donations, employee development and safety programs, continuing education, and much more are addressed in the program's Standards.
 

Planet

Alternative energy, recycling, habitat conservation plans, Integrated Pest Management (IPM), cover crops, organic soil additions, and responsible irrigation management practices all help to combat climate change and protect the environment.
 

Prosperity

You can't have a sustainable business if you can't sustain the business. That's why SIP Certified members must have annual/multi-year budgets, sales and marketing plans, and maintain legible inventory and production records.
 

 

“It’s important to me to be a conscientious member of our community. The SIP Certified program is a comprehensive process that demonstrates our dedication to people, our land, and our vines."

- Melani Harding, Owner and Winemaker, Bon Niche Cellars, San Miguel, CA

 

Members Uphold the 7 Values

  1. Social Responsibility - Charity work, volunteering, donations, environmental preservation, treat employees ethically & fairly.
  2. Water Management - Native landscaping, cover crops, plant & soil tests to determine irrigation needs, record & analyze water use, collect & reuse wastewater.
  3. Safe Pest Management - Use an IMP system, introduce beneficials, attract birds of prey, manage canopy & fruit density.
  4. Energy Efficiency - Alternative fuels and energy sources, multi-row vineyard equipment, proper insulation of buildings & equipment.
  5. Habitat - Conservation plans, wildlife corridors, preserve open space, attract beneficial species.
  6. Business - Neighborhood communication plan, annual & multi-year budgets, sales & marketing plans, accurate record keeping.
  7. Always Evolving - Provide education & upward movement opportunities, attend educational events, subscribe to local & industry news, participate in vineyard & winery trials.

 

Promoting Sustainable Winegrowing Since 2008

SIP Certified evolved from the award-winning self-assessment (Positive Points System) developed by Vineyard Team which helped growers evaluate their sustainable practices on every level, from habitat to water, soil to human resources.

After four years of intensive review by viticulture experts and experienced growers, SIP Certified launched its pilot program in 2008 with 3,700 acres of vines between Monterey and Santa Barbara counties.

Today, over 41,000 vineyard acres in California, Oregon, and Michigan, six wineries, and more than 65 million bottles of wine have been SIP Certified.

Consumers around the world can now find a wide array of sustainably produced wines to fit their needs, budgets, and stylistic preferences.



 

Awards

SIP Certified is proud to stand with other environmental leaders working to preserve our natural and human resources.

Kim and Steve McIntyre

McIntyre Vineyards

Big Dogs, Little Grapes

When they’re not relaxing on a California beach with their gigantic dogs, Steve and Kim McIntyre are growing grapes and making wines sustainably. For more than a decade, the McIntyres have been active members of SIP Certified...

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Karl Wittstrom

Ancient Peaks Winery

Cowboys Make Better Wines

Karl Wittstrom – that’s him on horseback ‑ was born into a ranching family in the Paso Robles region of California. These days he’s co-owner and operations manager at Margarita Vineyard and Ancient Peaks Winery...

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The Latest From SIP

Recent News

Put Your Wine on the Map
February 18, 2026

Finding sustainable wine just got easier. Help customers find yours.

The new SIP Certified Wine Finder launches in early March. Make sure your wines are on the map!

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Announcements

February Member Tips
February 5, 2026

• Work on Chapters 2, 10, & 12
• Inspections open March 15
• Scholarship applications open now–Mar 31!
and more!

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