April 11, 2018 | 8:30 am – 1:00 pm
Niner Wine Estates Craft Winery | Paso Robles, CA
This educational event is geared toward your whole team – whether you work in the vineyard, tasting room, marketing, or sales, this seminar will help you maximize the value and benefits of being SIP Certified.
We are bringing together experts to share the latest:
- Research on Today’s Wine Buyer
- Winegrowing: Fact or Fiction
- Water Conservation Essentials
- Predators, Prey, and Pests
- Techniques to Cross Train Your Team
- Rare Varietals Wine Tasting
Free for SIP Certified attendees | $30 for non-certified attendees
REGISTRATION IS CLOSED – SEE YOU NEXT YEAR!
Schedule
8:00 – 8:30 | Registration
8:30 – 8:45 | Healthy Bodies, Healthy Vineyards
How the Wellness Movement Mirrors Practices to Make Sustainable Wine.
- Beth Vukmanic Lopez, SIP Certified Manager, Vineyard Team
8:45 – 9:15 | Research on Today’s Wine Buyer
Learn about our two-year grant research project to determine the best marketing and retail displays to reach consumers.
- Beth Vukmanic Lopez, SIP Certified Manager, Vineyard Team
- Cal Poly Senior Project Research Team
- Marianne Wolf, Professor of Wine Business, Cal Poly State University
9:15 – 10:00 | Winegrowing: Fact or Fiction
Is machine harvesting bad for wine quality? Does Organic mean pesticide free? Learn what is fact and what is fiction.
- Craig Macmillan, Technical Program Manager, Vineyard Team
10:00 – 10:30 | Water Conservation Essentials
A deep dive into water use in wine production plus what you can do to conserve water at your operation.
- Ben Salazar, Winemaker, Jackson Family Wines
10:30 | Break
10:45 – 11:30 | Predators, Prey, & Pests
Meet your feathered and furry friends and frenemies.
- Zoo to You
11:30 – 11:45 Lunch (Provided)
11:45 – 1:00 | Techniques to Cross Train Your Team
From the field to the tasting room – strengthen your team’s knowledge of sustainability and your wines.
- Beth Vukmanic Lopez, SIP Certified Manager, Vineyard Team
- Katie Bruce, Marketing Manager, Niner Wine Estates
Wine Tasting: The Front Lines of Education
Discuss how customers get a memorable experience by learning and trying something new while tasting rare varietals.
- Molly Bohlman, Winemaker, Niner Wine Estates