Category: <span>Market Tools</span>
Sustainability in Practice with Niven Family Wines
Niven Family Wine Estates, producing True Myth, Tangent, Baileyana, Zocker, Trenza, and Cadre, has participated in SIP Certified since the pilot year in 2008, certifying both their vineyards and wines. We asked them how sustainability helps improve their farming practices and how they communicate their dedication in the market. Where do you use the SIP Certified seal? We communicate that we are SIP Certified Sustainable on multiple items: labels, all in store point of sale (neckers, case cards, etc), websites, sell sheets, presentations, etc. We use the actual SIP Certified seal on a select number... [Read more...]
Why Become Certified?
With a variety of sustainability programs available to the wine industry, it is sometimes hard to understand what each certification is all about. To help guide you, here are three tips to help you make an informed decision. 83% of Americans consider sustainability when buying food1. So, when your customers ask about sustainable wines, they can rest assured that SIP Certified wines show a farmers and winemakers dedication to responsible practices from the soil to the bottle, preserving natural and human resources. Three Tips to Help You Choose the Best Certification Program for Your Vineyard... [Read more...]
NEW e-Newsletter
Signup for our new e-newsletter for tips and tricks on how to share your commitment to sustainability. We will bring you tools to help educate your team, ideas on how to include the SIP Certified seal to your own materials, and more! All of this helps your customers shop sustainably! Get started by sharing this video. [Read more...]
Apply for the Green Medal Award
California vineyards and wineries are encouraged to apply for the 2017 California Green Medal: Sustainable Winegrowing Leadership Awards. Applications are now being accepted at www.greenmedal.org. California vineyards and wineries that participate in any sustainability program available in California are eligible to apply in four award categories that will recognize outstanding achievement in sustainability: Leader Award, given to the vineyard or winery that demonstrates success and innovation in all of the below three areas of sustainable winegrowing. Environment Award, given to the vineyard or winery that best demonstrates Environmental Stewardship through maximized environmental benefits from implementing... [Read more...]
How You Can Use the SIP Certified Seal
With a SIP Certified brand, you should let everyone know about this impressive achievement. SIP Certified illustrates that vineyards and wineries are dedicated to sustainable principles— adherence to rigorous guidelines to make great wines, farm healthy vineyards, and support the well being of workers. Our SIP Certified seal is available to when you’re ready to shout sustainability from the rooftops (and we fully support you in your efforts!). Add the seal to your own materials. From the wine label to tasting notes to sales sheets, you can include SIP Certified just about anywhere you can... [Read more...]
3 Reasons to Include Sustainability in Your Messaging
You have already done the hard work to become SIP Certified so now let us help you share your great achievement. 1. 83% of Americans consider sustainability when buying food.* Consumers are asking about environmental performance and they want independent verification of product claims. Certification illustrates that you are dedicated to sustainable principles—that you’re willing to adhere to rigorous guidelines to make great wines, farm healthy vineyards, and support the wellbeing of workers. See Today's Wine Buyer for more stats on shoppers. 2. It is a great talking point. Your buyers love to learn about... [Read more...]