This spring, invite a life-sized Owl Man into your tasting room! Last April, Owl Man made an appearance at Niner Wine Estates and the tasting room staff found he was the perfect conversation 
starter for an introduction into the world of sustainability. Customers wanted to know what was up with this life-sized figure, and his owl, giving staff the opportunity to talk about Niner’s dedication to sustainability with an eager audience.
Having Owl Man at the tasting room definitely brought our sustainability practices to life.” says Tasting Room Manager Teresa Josserand, “Our customers wanted to know who he was and brought sustainability up on their own instead of us trying to start a dialogue. We can’t wait to invite him back!”
Starting this April, we are bringing Owl Man to more tasting rooms throughout the Central Coast. He will hang out for photo ops and to start conversations for one month before being passed on to the next tasting room.
Get Owl Man
By joining SIP with Owl Man you will get a life-sized Owl Man for one month plus talking points for your staff. While Owl Man is with your winery, we encourage your team and your customers to snap a picture and use #SIPwithowlman when posting to any social media outlets. We ask that neighboring tasting rooms help transport Owl Man to his next destination at the end of the month.
Thank you for your sustainability commitment! We believe this will be a fun way to engage consumers as we all continue to share the message of SIP Certified. We look forward to the creative social media photos you’ll dream up.
Contact Beth Vukmanic Lopez at beth@sipcertified.org or 805.466.2288 with your preferred month (April, May, or June) by March 3, 2017 to participate. Also, please reach out should you have any additional questions.