SLO Wine Country Branding Seminar – June 6
 
Info Hub

SLO Wine Country Branding Seminar – June 6

June 2, 2016

June 6th, 2016SLO Wine Country GreenLogo
Edna Valley Vineyard
9am: Informational Seminar
1:30pm: Informational Seminar
3pm-4pm: Trade Tasting

To familiarize and standardize tasting room, winery staff and tourism partners with the key talking points of SLO Wine Country.

  • Introduction (8 min)—Heather Muran, SLO Wine Country Association – Overview of SLO Wine Country and presentation of speakers.
  • History of the Wine Region (10-15 min)—Clay Thompson, Claiborne & Churchill Vintners – Presenting the history of SLO Wine Country and the Edna Valley AVA/Arroyo Grande AVAs.
  • SLO Wine Country Terroir (10-15 min)—TBD – Present range of soil types/climate/unique attributes of SLO Wine Country vineyards.
  • Sustainability (10-15 min)—Beth Vukmanic Lopez, Vineyard Team – Focus of sustainability in SLO Wine Country & Vineyard Team’s SIP Certification Program