Bianchi Winery
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The Ever-Evolving Tasting Room of 2020

Sep 30, 2020
9:00am to 9:30am

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Join industry veterans as they discuss navigating this monumental shift in tasting room experiences.


Kim Stemler, Monterey County Vintners & Growers Association

Kim Stemler has a passion for all things related to Monterey Wine Country - the wines (of course), vineyards, and people. In her role as the Executive Director of the Monterey County Vintners and Growers Association for the last 7-years; she has been a barrier buster, promoter, connector, and unifier of the region. Before this role, Kim was a management consultant focused on organizational development, strategic planning, policy, marketing, and communications. Kim earned her Master's Degree in Administrative Science from The Johns Hopkins University. 

Kim is a California Association of Winegrape Growers (CAWG) Board Member,  a long-time member and former Board Member of the Rotary Club of Monterey, and was named Monterey County Women of the Year several years ago.

Ben Fine, Jackson Family Wines

Ben has been with Jackson Family Wines since 2014, first representing them as Sales Manager in Mexico before returning to his home in the Russian River Valley, in the heart of wine country, California. With a background in International Development, he loves to work with people from all over the world, so shifting to a Hospitality and Direct to Consumer focus was an obvious choice.

Since 2016 Ben has focused on estate and tasting room development, including tours, experiences, internal education, consumer and business partner development and more.

From Anderson Valley through the counties of Sonoma and Napa Ben splits time in vineyards, wineries and tasting rooms, honing his craft and searching for ways to educate, entertain, and demystify the often intimidating world of wine. For him wine is the ultimate symbol for not only bringing people together, but connecting them to the surrounding land, and for that he always keeps a bottle or two handy. 

Beth Vukmanic Lopez, Manager, SIP Certified

The first line of Beth’s autobiography comes straight out of a 16-bar blues song: “I was born in a VW Rabbit on a freeway in Detroit.” Her family moved around a bit with stops in Virginia and Northern and Southern California. Beth settled in the Central Coast and graduated from Cal Poly with a Bachelor of Science in Agribusiness, Marketing Concentration and a minor in Music. She joined the Vineyard Team in July 2009 and currently serves as Manager of SIP Certified. Two things you didn’t know about Beth. First, she has been playing harp professionally since she was 16 and still does a few gigs a year. Second, she is a HIIT instructor (high intensity interval training). Her “Bethercize” videos are both awesome and intimidating.