The Ever-Evolving Tasting Room of 2020

The Ever-Evolving Tasting Room of 2020

Sep 30, 2020
9:00am to 9:30am

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Join industry veterans as they discuss navigating this monumental shift in tasting room experiences.


Kim Stemler, Monterey County Vintners & Growers Association

Kim Stemler has a passion for all things related to Monterey Wine Country - the wines (of course), vineyards, and people. In her role as the Executive Director of the Monterey County Vintners and Growers Association for the last 7-years; she has been a barrier buster, promoter, connector, and unifier of the region. Before this role, Kim was a management consultant focused on organizational development, strategic planning, policy, marketing, and communications. Kim earned her Master's Degree in Administrative Science from The Johns Hopkins University. 

Kim is a California Association of Winegrape Growers (CAWG) Board Member,  a long-time member and former Board Member of the Rotary Club of Monterey, and was named Monterey County Women of the Year several years ago.

Katie Rogers, Jackson Family Wines

Katy Rogers is the Marketing Manager and Santa Barbara Ambassador for Jackson Family Wines. A graduate of Cal Poly San Luis Obispo, she has spent most of her wine career managing direct-to-consumer businesses for wineries in Santa Barbara County. Last year, Katy took on a new role with Jackson Family Wines representing their wineries that make wines from Santa Barbara County; Byron, Brewer-Clifton, Cambria, diatom, Ex Post Facto, and Nielson.

Katy and her husband, Tim, enjoy traveling; whether it be a weekend getaway or a month jaunt to Europe. Wherever they go, Katy’s taste buds are most often leading the way. Along with eating and drinking, Katy also enjoys the outdoors. Whether it be hiking, fishing or camping, you can find her enjoying the outdoors with friends and family.

Beth Vukmanic Lopez, Manager, SIP Certified

The first line of Beth’s autobiography comes straight out of a 16-bar blues song: “I was born in a VW Rabbit on a freeway in Detroit.” Her family moved around a bit with stops in Virginia and Northern and Southern California. Beth settled in the Central Coast and graduated from Cal Poly with a Bachelor of Science in Agribusiness, Marketing Concentration and a minor in Music. She joined the Vineyard Team in July 2009 and currently serves as Manager of SIP Certified. Two things you didn’t know about Beth. First, she has been playing harp professionally since she was 16 and still does a few gigs a year. Second, she is a HIIT instructor (high intensity interval training). Her “Bethercize” videos are both awesome and intimidating.