Answer Your Customers' Top Sustainability Questions

In our second installment of training materials, we went straight to the source and asked tasting room and marketing professionals how they communicate SIP Certified practices to their customers. With these real-life question and answer scenarios, training staff, and creating language around how you convey sustainable practices to your customers is conversational and fun. Let this guide be a jump-off for your staff to create their own conversation situations around SIP Certified practices at your vineyard or winery.