Bundle that SIP: Innovative Online and Off-premise Messaging
Now that most wineries are wrapping up wine club shipments, it’s time to strategize and have some fun planning your next major offering. Because the tasting room sales channel is not a lucrative piece business as of late, it’s important to innovate online and offer something fun for your customers that doesn’t compromise your bottom line. Mix it up in your online store and email campaigns by offering fun product bundles.
Product bundles are hot sellers at events and should be offered online to surprise and delight your customers. All data points to off-premise and online sales surging and it’s important to meet the demands of customers in these areas.
It is also worth thinking about your in-store marketing and display strategies. SIP Certified offers collateral like end cap messaging and brochures to make your brand stand out in off-premise accounts.