Differentiate Your Wine with Sustainability
January 19
2026Eco-conscious consumers are reshaping the market:
✓ 89% say they’ve changed their buying habits for sustainability
✓ 80% will pay more for sustainable products
In a saturated wine market, standing out is critical. A sustainable certification signals transparency.
Sustainability: A Deciding Factor
Wine drinkers (especially Millennials and Gen Z) expect more than just a good pour. They want brands that align with their values.
Research from Wine Market Council found that 60% of younger and multicultural consumers prefer sustainable or organic wines.
A sustainable certification can be the deciding factor for a buyer choosing between you and a competitor. It’s a talking point in the tasting room and a story that adds weight to a wine on the shelf.
But There’s a Problem
Although some consumers express willingness to pay more for sustainably-produced items, the vast majority say they do not routinely seek out information on a brand’s sustainability initiatives.
That means your sustainable story could get lost on the shelf.
Why not make it easy for them?
Show Your Shared Values
Photo by Heather Daenitz, Craft & Cluster
Put the SIP Certified seal on your label to show your wine was made with care for people and the planet.
It means shoppers don’t have to wonder whether your brand is sustainable. They’ll know just by looking at your bottle.
Apply today. The process is fast, simple, and affordable.