How to Reach Each Generation in Your Marketing
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How to Reach Each Generation in Your Marketing

August 26


SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.

Major Themes Include: 

  • Terminology
  • Price Points
  • Distribution 
  • Referral Sources
  • Message Delivery
  • Online Behaviors

As we move into the fall and look ahead at sales, one thing is for certain, “Wineries have the choice to embrace digital or perish,” says Paul Mabary CEO of Emetry a wine technology company focusing on consumer data. Mabary also says, “This is a crucial time for wineries to invest in people, technologies, and processes as we move into a new consumer mindset.”

How to Reach Each Generation in Your Marketing

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This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Join industry veterans as they discuss navigating this monumental shift in tasting room experiences.