Show Your Brand Values on Your Label
When a consumer is on the wine aisle their decision-making process can be daunting. Aside from the consumer’s personal experience with brands, regions, and varietals, it’s becoming apparent that their values are playing a huge role in purchasing decisions. It’s evident that conveying your brand values on your label is crucial to stand out on the shelf.
Neilson Study Shows Consumers Want Sustainable
Consumers are wildly more educated than ever before and though many find terms like organic and biodynamic to be hard to understand, sustainability has a larger universal understanding and connection. According to a recent Neilson Study,
"...brands that are able to strategically connect (sustainability) to actual behavior are in a good place to capitalize on increased consumer expectation and demand. Sustainability claims on the packaging must also reflect how the company operates inside and out.”
Whole Foods Wants Sustainable on the Label
It’s important to create a narrative on the bottle that speaks to the emotive why your brand chooses the sustainable path rather than belaboring consumers with complicated technical reasons as to how you do it. You want to grab customers in that split second when they look at labels since you can’t be there to talk in detail about your sustainable practices.
Whole Foods head wine buyer Doug Bell encourages wineries to boast their environmentally friendly practices front and center on their label. He speaks passionately about this,
“If you guys depend on Whole Foods to solely tell your message, we’re going to fail. We can’t do it by ourselves. We will never move the needle until these environmentally and socially conscious practices are touted in the labeling and the messaging.”
SIP Certify Your Wines
The SIP Certified logo is available to place on the front or back of your label. This information is crucial in helping you sell your wine at stores. In addition, there is a sense of pride when consumers find a wine with a great story. Having certification present on the bottle distinguishes you from other brands, gratifies the consumer by aligning with their values, and delivers a story that goes beyond the glass.