Be Inspired by the Spirit of Wine
In the "spirit of wine" this holiday season, I wanted to share a fun podcast to get you into the holiday spirit and inspire you to continue building your own community of consumers and friends dedicated to your mission.
As many of you know, SIP Certified was developed by Vineyard Team, a non-profit dedicated to sustainable winegrowing since 1994. Today we continue that mission of education through tailgate meetings, research, and the Sustainable Winegrowing Podcast. If you want to geek out on the latest science and research for the wine industry, we can help!
In this 2019 special holiday edition we bring you a fascinating interview with Dr. Stephen Lloyd-Moffett, professor of Religious Studies at California Polytechnic State University.
Stephen looks at the way in which passion for wine acts as a surrogate for religion. In this interview he discusses how wine is a vehicle for communication, creating a transcendent wine experience through your environment, why rituals communicate value, and using this beverage to create bonds. And if you love this topic, you can read more in the newly released The Spirit of Wine: Finding Religion in the Fruit of the Vine.
Listen in to learn how religious studies can help us build our own vibrant communities and understand the world of wine.