Marketing Tips
Member Resources

Marketing Tips

Answer Your Customers' Top Sustainability Questions

October 21, 2020

We went straight to the source and asked tasting room and marketing professionals how they communicate SIP Certified practices to their customers. With these real-life question and answer scenarios, training staff, and creating language around how you convey sustainable practices to your customers is conversational and fun.


SIP Certified 101

October 6, 2020

We are very excited to launch a four-part training series over the next few months that will empower our members' customer facing staff to speak with confidence about sustainable practices in the vineyard and the winery.


The Ever-Evolving Tasting Room of 2020 Recording

September 30, 2020

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Here are industry veterans tips on how to navigate this monumental shift in tasting room experience.


You Need this SIP!

September 21, 2020

With Harvest in full swing and tasting room traffic rearing up for the high season, we’ve put together a fun box of the SIP you need to delight and inspire employees to keep SIP top of mind when educating guests. From bottle openers to polishing towels, tabletop info to brochures, this swag is useful and fun for employees.


Sustainability in the Tasting Room

September 8, 2020

When we think about being a sustainable vineyard or winery, we often focus on farming and winemaking practices and often overlook a key facet; the tasting room. Because this is the most customer-facing aspect of many businesses, it’s an incredible opportunity to institute sustainable practices that not only aid in 360-degree sustainability practices, but also provide an opportunity to teach consumers in real-time the importance of sustainability. Let’s take a walk around the grounds of a typical tasting room and please follow the links for more information and product ideas.


How to Reach Each Generation in Your Marketing

August 26, 2020

SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.


Tasting in a COVID World: Survey Results

August 10, 2020

SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.


Spreading SIP Through Distribution Channels

July 21, 2020

of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.


Strategizing Social Media in 2020 Recording

July 16, 2020

The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.


Research Shows the Trade Want Sustainable Wines

July 8, 2020

As wines make their way through distribution channels, your brand ethos can get lost in the shuffle of distributor portfolios, on premise lists, and supermarket shelves. Full Glass research recently conducted a survey of over 4700 people in the trade and found that sustainable messaging helps drive sales as consumers are increasingly aware of and demanding sustainable wines.


Mid-Year Social Calendar Check-in

June 22, 2020

From calendar updates based on re-openings and safety protocols to updating your content library and reviewing metrics, the rapidly changing landscape of social media marketing needs strategic thinking and planning. Take a look at this checklist to keep your social channels an up to date, driving force in your marketing strategy.


Getting to Know Your Customer Webinar Recording

May 27, 2020

How are you connecting with your consumer online, in their day-to-day and social schedule? Brandi Moody explains how to understand your customer data, segment it accordingly, and use this information to empower your staff to heighten communication with consumers. These actions lead to increased brand engagement, sales, and a sustainable future.


Sustainability as a Value Proposition? The Data Say Yes.

May 20, 2020

As consumers become more cognizant of how and where they’re spending their money, sustainability is increasingly at the forefront of their minds. All data points to a continued uptick in sustainable goods purchases with millennials leading the charge with an open willingness to pay more for sustainable products.


Bundle that SIP: Innovative Online and Off-premise Messaging

May 7, 2020

Now that most wineries are wrapping up wine club shipments, it’s time to strategize and have some fun planning your next major offering. Because the tasting room sales channel is not a lucrative piece business as of late, it’s important to innovate online and offer something fun for your customers that doesn’t compromise your bottom line. Mix it up in your online store and email campaigns by offering fun product bundles.


SIP Smart Session Recordings

April 23, 2020

Exploring all things sustainability from best winegrowing practices to explaining your certification to marketing tips and tricks.


Onboarding and Training: Keys to Sustainable Staffing

April 21, 2020

Having a strong onboarding and training program is crucial to running a business. A solid onboarding process can improve employee retention and alleviate high turnover. According to research by Glassdoor, great employee onboarding can improve retention by 82% and productivity by over 70%.


Do's and Don'ts of Online Content

April 7, 2020

Creating online content is more important than ever and while it may be tempting to experiment with a number of different outlets and platforms, tread lightly, stay organized, and keep these important parameters in mind.


Communicating Ingredients - What's in that SIP?

March 24, 2020

In recent years, consumers are bombarded with the hyper-labeling of ingredients to identify characteristics that align with health and lifestyles. More and more packaging is labeled with things like, “Keto-friendly,” “Gluten-free,” and “Plant-Based” along with a myriad of other information, While adding these health attribution labels may speak to many consumers, it can leave many with more questions.


Wine Customer Segments and How to Talk SIP With Them

February 28, 2020

Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Wine Intelligence recently published a study outlining six distinct consumer segments in wine. It’s important to know how to talk to each of them about sustainability.


Get Your SIP Together

February 18, 2020

When a consumer is on the wine aisle their decision-making process can be daunting. From finding the right Chardonnay to pair with their fish or that Zinfandel to enjoy on their patio, the options oftentimes seem endless. Aside from the consumer’s personal experience with brands, regions, and varietals, it’s becoming apparent that their values are also playing a huge role in purchasing decisions. It’s evident that conveying your brand values on your label is crucial to stand out on the shelf. 


Simple Tips to a Sustainable Holiday!

December 3, 2019

How easy it is to become wrapped up in the holiday madness, finding ourselves ripping apart box after box and bag after bag, jamming it all into our recycling bins, wondering if half of it is recyclable anyway? Being sustainable is no easy chore. However, offering SIP Certified wines to our customers is definitely a step in the right direction! This month, we would like to offer a few tips on ways to incorporate sustainable practices in your tasting room during the holiday season.


We’re in Deep #SIP

October 17, 2019

As social media becomes more integral to your brand’s success SIP Certified would like to discuss ways to increase followers and engagement on Instagram and Facebook. Tugging at someone’s emotions is one of the best ways to capture smiley face emoji’s and shares, so posting images and using hash tags which highlight a better planet for future generations is a topic that elicits our insides to feel warm and fuzzy.


Market the SIP Out of It

September 1, 2019

What steps are you taking to draw attention to your wine’s sustainable certification in off-premise retail? We are now offering an irresistible, attention-grabbing raptor in retail display formats to perch right on top of your floor stacks!


Your SIP Better STINK!

August 12, 2019

Not all smells are romantic, but SIP Certified practices ensure quality end results. To keep your hospitality team on point with SIP Certified practices, we encourage you to adopt some of these ideas into your continuing educational training.


Let's Ship this SIP

July 24, 2019

If you are as organized as Marie Kondo you probably have all your ducks in a row with your upcoming fall shipment. Am I right?? Here are some ideas on how to incorporate SIP Certified into your Fall Shipment.


NEW SIP Hospitality Training Series!

July 24, 2019

The goal of this series is to educate winery hospitality and sales professionals in a quick and simple way on how being SIP Certified can support you, in turn raising your customers awareness on what makes SIP Certified members so special, and ultimately increasing your sales and brand loyalty.