The Ever-Evolving Tasting Room of 2020 Recording
 
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The Ever-Evolving Tasting Room of 2020 Recording

Man smelling wine

September 30

2020

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Here are industry veterans tips on how to navigate this monumental shift in tasting room experience.

Key Takeaways:

Best Practices

  • Do your best to keep your staff and community safe
  • Be creative and flexible
  • Advocate for your business

Tasting Room Experiences

  • Create a VIP experience
  • Create a Sustainability tour with QR code
  • Virtual tastings with food recommendations
  • Plant a sensory garden

Regulation Resources

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