The Latest Instagram Highlights
Our social media influencer campaigns continue to be an incredible way to educate consumers about the benefits of purchasing SIP Certified wines. These fun wine posts help distill the messaging of sustainability down to digestible language. Partnering with influencers has been a rewarding campaign that many wineries could benefit from as well. With clear goals and succinct calls to action, the process is super gratifying and for DTC sales, can be very lucrative.
Creating a budget, establishing goals, brand parameters, and tracking engagement are the key elements in an influencer campaign. Any reputable influencer will have a rate sheet complete with their prices for different types of posts as well as their average engagement rates and demographic reach. This is important for your brand as the reach should be successful and align with your existing or aspirational customer. Setting brand parameters is important so the influencer’s messaging is in line with your existing brand guidelines and feel.
What You Can Do Next:
Here are some ways you can engage with your consumers and us as we all share our dedication to protecting natural and human resources:
- Have your whole team take the SIP Smart Training to learn how to talk about sustainability
- Tag us @sipcertified on Instagram and Facebook
- Use #sipcertified
- Use our GIPHY stickers in your stories - just search SIP Certified
Some highlights from our influencer campaigns:
Mike Cano
...of Latin X Wine brings pure enjoyment to every taste.
Michelle Barrera
...of Enjoy SLO visited Chamisal Vineyards' newly planted mini forrest.
Christy on the Vine
...met up with Kristin McIntyre to talk about how her family has advocated for sustainable faming for decades.