Your Customers' Questions Answered

Have you or a member of your staff had a customer ask what it means to be SIP Certified? It covers many aspects of your business, and it can be difficult to know where to start! That's why we went straight to the source and asked tasting room and marketing professionals how they communicate SIP Certified practices to their customers.

With these real-life question-and-answer scenarios, training staff and creating language around how you convey sustainable practices to your customers is conversational and fun. Let this guide be a jump-off for your staff to create their own conversation situations around SIP Certified practices at your vineyard or winery.

If you missed it, be sure to check out our 6 SIP Buzzwords Marketing Tips post! We went over six topics that are covered when you're SIP Certified so that you can empower your staff to speak to your clientele about your sustainable practices in the vineyard and the winery.