4 Ways to Get More from Every Post
July 20, 2026
Social media is changing quickly, but one thing hasn't changed: people want authentic stories from the brands they support.
Today, consumers don't just scroll social media—they search it. They're looking for wineries to visit, wines to try, recipes, travel inspiration, and brands whose values align with their own.
This month's Marketing Tip shares four ways to make your social media work harder without creating more content.
4 Ways to Get More from Every Post
1. Write for Search, Not Just for Scrolling
People use Instagram, TikTok, and YouTube like search engines.
Help them find you by writing descriptive captions with words people are likely to search. A few clear keywords can help your content reach people long after it's published.
Instead of:
"Harvest 2026"
Try:
"Verasion is underway in Paso Robles. Here's what our team is watching as harvest approaches."
2. Create Content Worth Saving & Sharing
Likes are nice, but saves and shares tell social platforms that your content is valuable.
Think about what your audience would want to reference later or send to a friend:
- Wine pairing ideas
- Vineyard updates
- Sustainability facts
- Seasonal tips
- Behind-the-scenes moments
Educational content often has a much longer lifespan than promotional posts.
3. Let People Meet the Faces Behind Your Brand
People connect with people.
Introduce your vineyard crew, cellar team, tasting room staff, or family members. Share why you do what you do and what happens behind the scenes throughout the year.
The more personal your content feels, the more memorable your brand becomes.
4. Repurpose Your Best Content
Don't start from scratch every time you post.
One short vineyard video can become:
- A Reel
- An Instagram carousel
- Stories
- A Facebook post
- A newsletter feature
- A LinkedIn update
Educational content often has a much longer lifespan than promotional posts.
You'll See This SIP on Social Media
Join the Wine Finder for Increased Visibility
Over the next several weeks, social media content creators will be driving traffic to the new SIP Certified Wine Finder — an interactive map where visitors can find SIP Certified brands near them.
Not on the map yet? Here's how your brand can show up:
- Certified vineyard or winery:
- Winery and tasting room(s)
- Brands with certified wines:
- Winery and tasting room(s)
- On- and off-site retailers*
*Tied-House Restrictions do not apply to the SIP Certified Wine Finder tool because SIP Certified does not hold any ABC licenses, nor is it paid by, controlled by, or acting as an agent of any licensee; and the tool is factual in nature and does not involve paid placement, preferential treatment, exclusivity, or promotional activity on behalf of licensees.