SIP Certified 101 Webinar Recap
February 3, 2021
From best winegrowing practices to explaining your certification to marketing tips and tricks, this recording from the SIP Certified 101 webinar is jam-packed with valuable education.
Leveraging your commitment to sustainability will not only make you stand out in a crowded marketplace but speaks to the growing trend of consumers opting for brands and products that have sustainable practices and values. After this webinar you will:
- Know how to explain the 3 P's of sustainability
- Learn about sustainable practices to share with your customers
- Discover the latest market research
- Explore marketing tools and materials
- Find more ways to learn about sustainability
Training Tools
- e-Newsletter - Sign up for tips and tricks on how to share your commitment to sustainability in your marketing and sales.
- SIP Smart Training - Take the course and test your sustainability knowledge. We recommend this for your entire team. Plus you can take it again every 6 months for a refresher.
- SIP Certified 101 PDF - The basics of the SIP Certified program.
- Talking SIP - Answers to your customer’s top questions.
- Sustainability Buzzwords – talking points to use during tastings, phone calls, emails, or any other sales interaction.
Retail Displays & Handouts
- SIPcertified.org/shop - Free print retail materials and brochures.