Turning Your Sustainability Into Visibility
March 9, 2026
SIP Certified exists to make wine better for people and the planet — and to ensure the wineries and growers doing that work get chosen.
To strengthen that connection, we partnered with Likely Story Strategies to take a deeper look at today’s sustainable wine consumer.
Research Built on Real Market Data
This wasn’t guesswork.
Our consumer personas were developed from a synthesis of recent beverage alcohol and sustainability research, combined with current market trend data. The findings were clear: demand for sustainable wine is strong — but trust drives action.
In fact, 70% of consumers say they verify sustainability claims before purchasing.
That insight shapes how SIP Certified communicates, reinforcing the value of third-party verification and positioning your certification as credible proof, not just a claim.
A Website Designed for Wine Drinkers
We rebuilt sipcertified.org with a dedicated consumer experience.
Wine drinkers can now:
- Learn what sustainable certification really means
- Read real stories from SIP Certified members
- Use the new SIP Certified Wine Finder to locate certified wines
The Wine Finder removes friction between interest and purchase, making it easier for consumers to choose SIP Certified wines with confidence.
Stronger Tools for Certified Members
On the member side, we expanded resources to help you communicate your certification clearly and consistently.
You’ll find ready-to-use social media content, digital ad assets informed by persona research, sales tools, and educational materials designed to support your team.
Explore What’s New
Explore the updated SIP Certified website and see how we’re strengthening the connection between certified wines and conscious consumers.
SUSTAINABLE. SERIOUSLY.