Wine Certification: What, Who, When, How, and Why
August 20, 2026
You put effort into source sustainably grown grapes. But wine enthusiasts shopping for wine don’t always know that.
The solution? Let your bottles tell the story.
51% of U.S. wine consumers say they trust organic/sustainable food or drink claims more when the product is certified (Wine Market Council, 2025).
The SIP Certified seal shows shoppers that your brand protects people and the planet through third-party verified, science-based sustainability practices.
Your Questions Answered
What is it? Wine certification is a process that allows brands that make wines with at least 85% SIP Certified fruit to display the SIP Certified logo on their bottles.
Who can apply? Any brand that uses SIP Certified grapes, either estate or purchased.
When can I apply? Apply any time! For first-time certified wines, apply at final blend, prior to bottling.
How do I apply? 5 easy steps in the SIP Certified database! Watch the tutorial to learn how.
Why get certified? 64% of consumers rank sustainability as a top 3 value driver. Using a sustainability seal on your bottle tells consumers your wine is sustainable.
Ready to get started? Log into the SIP Certified database.