Have you wondered if Point of Sale (POS) materials matter?

Have you wondered if Point of Sale (POS) materials matter?

In 2018, Marianne McGarry Wolf Ph.D., Professor of Wine and Food Business, CalPoly SLO in partnership with SIP Certified surveyed 521 US wine consumers to find out if consumers are attracted to display materials at retail locations to learn about wine and sustainable wine production.
 

She will be presenting the research at the 15th Annual Confrerence of the American Association of Wine Economists in Stellenbosch (Gordon’s Bay), South Africa from June 28 – July 2, 2023.
 

In case you can't make the conference, here are some exciting findings from the research:

• Consumers who use display material are likely to be extremely or very likely to pay more for sustainable wines.
  • Top 2 production methods that consumers would pay more for:
    • Protects the habitat.
    • Environmentally friendly production.
• Retail displays are the top source of wine information for all consumers surveyed.
  • Users of shelf materials are more likely to be younger Millennials and Generation X.
• Consumers were the most attracted to these phrases:
  • "Produced sustainably."
  • "Grown for the greater good."
  • "Drink sustainable."
  • "SIP sustainably."