Celebrating the Achievements of ReSIProcal February 2025
ReSIProcal February is an opportunity to connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.
When a tasting room participates, they give their wine club members the opportunity to claim two complimentary tastings at any other participating location.
This ReSIProcal February, wine club members of nearly 30 wine brands across four California counties and Michigan State visited participating tasting rooms to learn about and taste sustainable wines!
Thank you for making this year’s ReSIProcal February sustainable tasting event a success.
Praise
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“We have already seen 25-35 tasters between our two tasting rooms – many nice, wine-loving visitors. Our staff tracked a few cases of wine sold in just the first two weeks! Most of the traffic has been driven by our neighboring local wineries.” – Anjie, Lucas & Lewellen Vineyards |
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“Participation was higher this year! We set a flight to make things easy on our staff during busy days. Guests love the ReSIProcal program, and so do our club members!” - Maddie, Riverbench Winery |
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Your Brand Exposure
We contracted two social media content creators to share the event and feature ReSIProcal participants with their wine enthusiast audiences. Plus, we promoted ReSIProcal on all SIP Certified social media and email marketing channels.
Check out these collaboration pieces!
Christy on the Vine
Christy is a content creator and wine blogger based in Monterey. This year, she visited all three participating tasting locations in her area: CRU Winery, McIntyre Family Wines, and Morgan Winery.
“Sustainability is an issue that is important to me. When I buy wine or go wine tasting I actively try to choose wineries that are committed to sustainable practices…” Read about Christy’s ReSIProcal experience in her blog post here.
Somm Productions
Heather Bristol holds a WSET Level 3 Award in Wines and a French Wine Scholar certification and loves to share super approachable wine content with her audience.
Her Instagram followers loved her stories highlighting ReSIProcal February! People reached out to her for specifics about the event as well as just to share with her that they were enjoying the event and trying new sustainable wines.
You All Spread the Word!
You all did a fantastic job educating your members and audiences about your participation in ReSIProcal February!
McIntyre Vineyards | Monterey County, CA
Baileyana Winery | San Luis Obispo County, CA
Shale Oak Winery | San Luis Obispo County, CA
Cambria Estate Winery | Santa Barbara County, CA
WaterFire Vineyards | Antrim County, MI
More Places to SIP
The fifth annual ReSIProcal February saw the highest participation so far – there were 33 tasting locations between the Central Coast of California and Michigan State!
To the delight of participating club members, this year saw many returning locations from last year as well as several new ones.
This Year’s Giveaway Winner
This was our third year giving ReSIProcal tasters the opportunity to win a gift from SIP Certified.
The winner of this year’s giveaway is Patty from Nipomo, who enjoyed a sunny outdoor tasting at Riverbench!
Congratulations, Patty!
Cheers to You!
Group events like ReSIProcal February help connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.
Thank you for making this event a success!
Want to Join Next Year?
Any tasting location that pours wine made with a current SIP Certified member’s fruit can join ReSIProcal February.
We'll start putting together the participation form and map for ReSIProcal February 2026 this September! Keep an eye out for them via:
- Our Instagram and Facebook
- Member Tips eNewsletter
- Marketing Tips eNewsletter
- Postcards
- If your winery and/or tasting room address is in the database, you will receive a postcard with details on how to join.
- If your address is not in there, please reach out to whitney@vineyardteam.org.
Got Suggestions for Next Year?
A few participants suggested that holding the event in January would be more effective in driving traffic.
What do you think?
If you’d like to take the full survey, please click here.