Giving Back: Social Responsibility
With conscious consumerism on the rise, it’s important to not only invest in social responsibility but to be proud of what you’re doing. Consumers have the ultimate access to your brand online, across social media platforms, and when they visit your brick and mortar location. They’re able to use the internet to check up on any claims you make and make sure you’re following through with your promises.
SIP Certified vineyards and wineries always take time to support their communities, and practice the ethos of “think globally, act locally.” Let’s take a look at some community building charities from SIP Certified members and hope it sparks ideas for future initiatives. Big or small, wineries helping in their respective communities make all the difference.