Connecting with a Broader Audience
We are offering our members the opportunity to be featured by several social media influencers this year in an effort to spread awareness of SIP Certified and the good work of those who produce high-quality wines through practices that help protect the People and the Planet!
As we've discussed in previous Marketing Tips, partnering with social media influencers is a great way to reach groups of people who may be unaware of your brand, and specifically, partnering with a "wine influencer" will ensure that your brand is being shared with consumers who are passionate about wine and wine culture.
Jerry James Stone
The talented and hilarious chef and food and wine blogger, Jerry James Stone, has an impressive history of developing recipes for various publications. His website and YouTube channel are full of fresh and simple recipes that anyone can make from home! He is also a popular return guest on the Weather Channel, where he shares everyday kitchen tips from making your produce last longer to proper preparation of fruits and vegetables.
He also creates original recipes specifically to pair with certain SIP Certified wines. We have collaborated with him in previous years, and the fun continues this year! Check out his first two pairing recipes for 2022, and keep your eye out for more to come!
- Seared Polenta with Slow Roasted Tomatoes and Pesto & Ron Rubin's 2019 Russian River Valley Pinot Noir
- Blackberry Balsamic & Basil Grilled Cheese & Rava's 2018 Grenache Rosé
The Millennial Somm | Isis Daniel
A certified Level 3 with Merit Wine and Spirit Education Trust wine consultant and wine content creator, Isis Daniel, aka the Millennial Somm, produces educational and entertaining wine content across her social media channels. In her fun and casual #TastingThursday Instagram live show (@themillennialsomm Thursday nights at 4:00 pm PST), she sits and sips with wine-growers and -makers through a friendly interview, giving her audience insight into the personalities and passions of the people behind the wines.
Grab a glass of McIntyre's 2018 Pinot Noir and sit back and enjoy #TastingThursday with Kristen McIntyre of McIntyre Wines!
Christy on the Vine
A lifelong love for travel, a degree in Visual Arts and Art History, and a whimsical purchase of a bottle of Bordeaux were the perfect ingredients to inspire Christy to begin her exploration of California's diverse wine-growing regions. Thus, Christy on the Vine was born. Her wine blog is dedicated to documenting her experiences with the wines and wineries she encounters on her journies.
Join Christy on the Vine as she enjoys SIP Certified Sustainable Wines from the Santa Lucia Highlands in the sand in Monterey Bay. Featured on this blog and Instagram post are the 2019 SLH Chardonnay from McIntyre Family Wines and the 2019 Lucia Pinot Noir from Pisoni Family Vineyards.
Latinx Wine | Mike Cano
Dedicated to making wine, food, and travel more fun, Mike Cano leverages his multilingual, communications, and digital marketing skills to invite consumers of all demographics to explore various wines and wine regions. Through his wine blog, LatinxWine, he shares informative brand backstory and wine tasting notes of the wines he enjoys.
His sunny, poolside Instagram post documents his experience of two SIP Certified wines: Center of Effort's 2017 Edna Valley Chardonnay, and Cambria Estate Winery's 2020 Julia's Vineyard Pinot Noir.
Don't forget to tag us and use the GIPHYs!
Collaborating with an influencer is a surefire way to expand the reach of your brand's message. When you do, be sure to tag us @SIPCertified!
Search "SIP Certified" in the stickers on Instagram and Snapchat to add an adorable SIP Certified GIPHY to your content.