Highlight Your Habitat | Ancient Peaks' Sustainable Story

While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions, brands’ messaging about sustainability only reaches half of global consumers (GlobeScan, 2022).

Your sustainable story can be shared across any of your communication channels: social media, wine club newsletters, tasting room signage, and so much more.

Wondering what to tell your audience about in your next story? From cover crops to owl boxes, and water collection ponds to native landscaping, there are many sustainability topics to talk about right outside your window.

At Ancient Peaks Winery, there’s no shortage of natural conversation fodder. Their Sustainable Story highlighting the Value of Habitat shows creative ways to support the native wildlife that lives around and among vineyards.
 

Preserving Nature’s Splendor

The Santa Margarita Ranch AVA represents just one vineyard, Ancient Peaks Winery’s estate Margarita Vineyard, which is home to an abundance of beloved wildlife.

The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of Habitat.

Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, bobcats, mountain lions, wild pigs, turkeys, deer, and bald eagles are among the many creatures that inhabit their rugged land.

There is also aquatic life at the ranch. The team protects creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy.

With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts nature's predators with bat boxes, owl boxes, and raptor perches.

They even invite a herd of goats to feast on their vegetation, acting as a low-impact herbicide alternative!

Their affiliated Margarita Adventures is dedicated to nature and wildlife appreciation and education. The ranch’s naturalist, Jacqueline Redinger, offers a variety of guided tours to wildlife-loving guests:

• Nature Adventure Tours: explore native ecosystems.
• Eagle Tours (winter & spring): follow a day in the lives of eagles on the ranch.
• Foraging Tours: unlock the magic of the natural world.
• Photograph Tours: create beautiful art of your own!

How will you highlight your habitat?
 

It’s Here! The Updated Online Course

We’ve spent over 40 hours writing new Sustainable Stories, refining our training module, and recording and editing video content to bring your team an updated online course.

Click here to sign up! We’ll teach you how to talk about your brand’s commitment to sustainability and how specific practices help protect the people and the planet.

Want us to facilitate the training live for your team? Reach out to schedule your next sustainability training.