How These Brands Grow Grapes Sustainably
November 22
2024It’s one thing to be able to say that your grapes are grown sustainably. But to be able to explain to someone what that really means is a different story.
Fortunately for you, there's an easy framework that can help: the 7 Values of SIP Certified.
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Use the 7 Values to talk about real ways your brand practices sustainability at every level of the business.
And we want to help share your brand’s dedication to sustainability! That’s why we created Sustainable Stories.
In this week’s Marketing Tip, we share the 2024 Sustainable Stories and invite you to be featured next year!
Sustainable Stories
Social Responsibility: Oso Libre’s Por Vida Foundation
Oso Libre’s Por Vida Foundation supports four causes that are near and dear to the owners’ hearts: veteran service groups, women’s cancer research, animal support groups, and children and family support groups.
By supporting Oso Libre, guests and customers give back, too!
Water Management: Data-Driven Irrigation at Bien Nacido Vineyards
At the heart of Bien Nacido Vineyards’ sustainable farming ethos lies a diligent approach to water management.
Their team of experienced irrigators tailor their irrigation practices to fit the land’s needs by using weather data and plant- and soil-moisture data.
Safe Pest Management: How Presqu’ile Vineyards Safely Keeps Birds at Bay
Presqu’ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non-biodegradable, labor-intensive bird netting.
Installing programmable bird lasers has protected their vineyard from feathered pests, on top of having several other sustainable benefits!
Energy Efficiency: Stacking Energy Savings at Niner Wine Estates
From a hillside-nestled production facility that utilizes gravity flow, to solar panels that provide the majority of the energy use for all of their buildings, and EV charging stations for customers,...
Niner Wine Estates reaches a high bar in Energy Efficiency!
Habitat: Ancient Peaks Winery Preserves Nature’s Splendor
The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property.
Want to learn more about the native life at the ranch? Take one of several tour options with Jacqueline Redinger, the ranch’s naturalist!
Business: Cultivating Female Empowerment at Cambria Estate Winery
As a Business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way.
Every March for Women’s History Month, Cambria selects an organization that aligns with their pillars of climate action and women’s leadership, and pledges $25k to support their efforts.
Always Evolving: Tolosa Winery Harnesses the Power of Teamwork
Tolosa’s 3 P’s Groups welcome everyone on the team to participate in the business’s value of Always Evolving.
Employees get involved in a group (People, Planet, or Prosperity) and work together to find ways to analyze and improve the business’s sustainable practices.
What’s Your Story?
Do you have a Sustainable Story we can share in 2025? Let us know:
- What Value you want to share
- How you fulfill the Value
We’ll write your story and share it in the Marketing Tips newsletter and podcast, our social media, and more.