How to Talk SIP With Your Wine Club
July 31
2024For your wine club members, is there anything more exciting than delivery day?
Unboxing the latest assortment stirs sweet memories of their last visit and welcomes them once again to connect with your community.
Your wine club newsletter prepares them for the delights ahead. But does it invite them to relish in the social and environmental virtues of their loyalty?
Include a sustainability tidbit so your brand’s enthusiasts know that they’re sipping sustainably.
What's This SIP?
To set the stage, include a brief description of what your certification means:
|
Sustainability in Practice (SIP) Certified® is a certification program for sustainable winegrowers and winemakers. Our certification shows that we use third-party verified sustainable practices that touch every level of the business, from soil health to social responsibility, including:
Learn more about the program at sipcertified.org. |
Share Your Sustainable Story
Your customers may not know their favorite wine’s journey from the vine to the bottle.
Share a quick sustainable story to let them know the care that went into their latest arrivals.
Talk about how attracting owls and releasing beneficial insects helps manage pest naturally. Share the native plants in your cover crop and how they benefit pollinators and soil health. Tell your club if you collect and treat winery process water or use a collection pond with biofilters to reduce groundwater pumping.
They’ll love learning about how your brand conserves and protects natural resources.
It’s Here! The Updated Online Course
We’ve spent over 40 hours writing new Sustainable Stories, refining our training module, and recording and editing video content to bring your team an updated online course.
Click here to sign up.
We’ll teach you how to talk about your brand’s commitment to sustainability and how specific practices help protect the people and the planet.
Want us to facilitate the training live for your team? Reach out to schedule your next sustainability training!