Share SIP 101 With Your Customers
At the beginning of each year, it is pertinent that your marketing team put together a content calendar for the year. These calendars should include wine releases, holiday content, event alerts, and relevant sales information. If we learned anything in 2020, it is that oftentimes we have to pivot to create content relative to updated regulations, natural disasters, and once-in-a-century pandemics. That said, having evergreen content or content that is seasonally agnostic and perennial is vital to keep on hand so you can provide relevant information to your consumers anytime.
In an effort to help supplement your brand’s content and provide evergreen solutions, SIP Certified encourages you to share this easy SIP Certified 101 guide to help inform consumers about your sustainability efforts. Be it on social media, in email campaigns, or as collateral in your tasting room, this guide aims to be an easily digestible infographic to educate consumers.
Did you know we are SIP Certified? This program focuses on the 3 P’s of Sustainability; People, Planet, and Prosperity. This holistic approach to running a vineyard and winery accounts for habitat, water, energy, soil, recycling, air quality, packaging, pest management, social equity, and business management.