Tips for Greener Holiday Gatherings
November 5
2024
While the year is nearing its end, there’s still a lot of activity (and work) ahead with the holidays.
This Marketing Tip will give you ideas for a greener holiday season. Use them in the tasting room and at home!
Greener Gatherings
- Consider getting a living tree rather than a cut or artificial tree. With the right tree and proper care, your tree can survive the holiday season and be planted on your property!
- Use LED lights for decorating your space. They use up to 90% less energy than traditional incandescent bulbs and last up to 25 times longer (Energy.gov).
At an average rate of $0.35/kWh, powering 500 incandescent C9 bulbs 8 hours a day for 30 days would cost $294.00, while 500 LED bulbs would only cost $37.80.
Plus, many LEDs have features like dimming, color-adjusting, and motion detection so you can customize your look and use them for other occasions.
- Have a holiday event? There are so many options for biodegradable plates, bowls, and cutlery. Add them to your compost heap or send them to an industrial composting facility. Just be sure not to recycle them (organic materials can damage recycling equipment) or put them in the trash (organic waste in landfills can produce methane gas).
- Who doesn’t love local goods? Invite local vendors into your retail space to give your guests some locally sourced gift options. Bonus points if they use natural or recycled materials!
Alternatively, opt for the gift of a local experience: dinner for two, a spa day, or a certificate for a local shop.
Oh, the Ribbons and Bows! But Where do They Go?
The paper-and-ribbon-collector: there’s one at every gift exchange! Did you know that a lot of used wrapping materials can be recycled and some can even be composted?
Use the chart below to gift wrap the green way.
Bonus tip: Check out Tip #2 in the 5 Sustainable Tasting Room Habits marketing tip to learn a few more responsible recycling practices.
Celebrate Sustainable Wine
Join ReSIProcal February
Celebrate sustainable wines this coming February when you join ReSIProcal February.
Over 30 tasting rooms have already joined! Share reciprocal club tastings with participating brands to increase your tasting traffic and connect with like-minded brands and wine enthusiasts who value sustainability.