What's your Sustainable Story?
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What's your Sustainable Story?

March 20


It’s here! The tool that you need to tell your Sustainable Story. Research shows that the demand for sustainable products keeps growing. This brand new, Our Sustainable Story series was made to help you tell your customers how you take care of the people and the planet so that you can increase your wine sales.

Get Started

  1. Download the “Our Sustainable Story” fillable PDF (print version and electronic filling version)
  2. Complete the PDF with your unique stories alongside your whole team (viticulturist, winemaker, tasting room, sales, marketing).
  3. Share your stories in all of your marketing channels (we're here to help – see below!)

Want an example? Read how Niner Wines Estates protects the people and the planet by embodying the 7 values of SIP Certified.

Worksheet for Print | Worksheet for Electronic Filling


Stay Tuned

Because telling your sustainable story can help you sell more wine, we have created a 7-month series to help you incorporate your good work into every aspect of your messaging.

Throughout the rest of the year, we will email you easy-to-implement training, branding, and sales strategies that will positively impact your business. Plus, we will share your fellow SIP Certified members’ Sustainable Stories to further inspire you.

Stay tuned, here is what’s coming up:

  • Continuous onboarding: a training strategy.
  • The “why”s and “how”s of featuring sustainability on your website.
  • New SIP Certified tools for consumer education.
  • Re-vamped SIP Smart online course for your staff.
  • How to update your photography on any budget.
  • Featuring sustainability via social media.
  • Self-guided QR tours for your visitors.
  • Newsletter tips for your audiences.

Download the new Our Sustainable Stories worksheet to easily highlight 7 things your brand does sustainably!

Worksheet for Print | Worksheet for Electronic Filling