Is Wine Certification Worth It?
The number of winery businesses has grown, on average, 4.5% each year for the past five years, with over 7600 wineries currently operating in 2022. Among the dizzying sea of wine options, your sustainable certification differentiates your brand!
When wine shoppers pick your bottle from the shelf and see the SIP Certified logo, they can feel good knowing that they are supporting a system of winegrowing that is done with conscious care for the people and the planet.
Consumers Look for Sustainability
In terms of where consumers believe sustainability is the most important, unsurprisingly, it's the industries that are part of our everyday lives -- especially those where consumers are mostly interacting with products as opposed to services.
According to Morning Consult's 2022 Sustainability Report: What Sustainability Means to Consumers, when asked about the importance of sustainability in a variety of industries, over 80% of respondents said it's important in the food and beverage industry.
Your SIP Certified wine brand fits the ticket! Since you're doing all of the hard work to become SIP Certified you can easily take the next step to put the logo on your bottle.
Why Certify Your Wines?
If you're going through the process to certify your vineyard or are sourcing SIP Certified grapes, you may wonder why you should take the time to add the logo to the label and certify your wines. The answer is simple: consumers seek easy ways to find and identify sustainable wine.
Wine labels are one of the most frequently used sources for identifying sustainable wines -- which makes sense! Unless a consumer knows where you source your fruit or that the vineyard named on your wine label is SIP Certified, how else would they be able to know that your wine was produced with sustainably grown grapes?
Putting the SIP Certified logo on your bottle is the best way to ensure your product can easily be identified as sustainable by consumers when you aren't there to tell them.
Certifying Your Wine is Easy!
Any wine made with at least 85% SIP Certified fruit -- estate or purchased -- can bear the SIP Certified seal. All you need to do is complete a Wine Application and send it to a Wine Inspector. The inspection is all done remotely via email exchange of chain of custody documentation.
Inspections range from 1 to 5 hours depending on the number of wines in the application. Fees range from $100-$175 per hour and are paid directly to your inspector. Certification rates are on an annual production basis and can be viewed here.