How to Communicate Sustainability w/Beth Vukmanic Lopez of The Vineyard Team
From the Craft & Cluster Podcast
As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values. This includes purchasing products that are responsibly made and sustainable.
Today, I invited Beth Vukmanic-Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.
Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channels!
If you found this episode super valuable, PLEASE rate and review it, and spread the love by screenshotting, sharing, and tagging @craftandcluster on Instagram. And to make sure you never miss an episode, be sure to subscribe!
If you have any questions, feel free to email firstname.lastname@example.org, and if you would like to learn more head to www.craftandcluster.com!