As the tasting room sales channel is suspended and will take time to recover - how are you connecting with your consumer online, in their day-to-day and social schedule? Brandi Moody, an experienced marketer with a keen sense of burgeoning trends, consumer insights, and brand storytelling, explains how to understand your customer data, segment it accordingly, and use this information to empower your staff to heighten communication with consumers. These actions lead to increased brand engagement, sales, and a sustainable future.