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SIP Certified Logo
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SIP Certified Logo - Vineyard & Winery
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SIP Eco Chart - Vineyard & Winery
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Seasons of Sustainability
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Sustainable Display Sell Sheet
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Marketing Tips

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Answer Your Customers' Top Sustainability Questions

October 21, 2020

We went straight to the source and asked tasting room and marketing professionals how they communicate SIP Certified practices to their customers. With these real-life question and answer scenarios, training staff, and creating language around how you convey sustainable practices to your customers is conversational and fun.

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SIP Certified 101

October 6, 2020

We are very excited to launch a four-part training series over the next few months that will empower our members' customer facing staff to speak with confidence about sustainable practices in the vineyard and the winery.

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The Ever-Evolving Tasting Room of 2020 Recording

September 30, 2020

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Here are industry veterans tips on how to navigate this monumental shift in tasting room experience.

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You Need this SIP!

September 21, 2020

With Harvest in full swing and tasting room traffic rearing up for the high season, we’ve put together a fun box of the SIP you need to delight and inspire employees to keep SIP top of mind when educating guests. From bottle openers to polishing towels, tabletop info to brochures, this swag is useful and fun for employees.

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Sustainability in the Tasting Room

September 8, 2020

When we think about being a sustainable vineyard or winery, we often focus on farming and winemaking practices and often overlook a key facet; the tasting room. Because this is the most customer-facing aspect of many businesses, it’s an incredible opportunity to institute sustainable practices that not only aid in 360-degree sustainability practices, but also provide an opportunity to teach consumers in real-time the importance of sustainability. Let’s take a walk around the grounds of a typical tasting room and please follow the links for more information and product ideas.

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How to Reach Each Generation in Your Marketing

August 26, 2020

SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.

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