Bianchi Winery
 
Member Resources

SIP Tools, Tips, & More

Marketing Tools

SIP Certified Logo - Vineyard & Winery
SIP Certified Logo - Vineyard & Winery
Green PNG (64.88 KB)
Black PNG (62.34 KB)
White PNG (63.84 KB)
SIP Eco Chart - Vineyard & Winery
SIP Eco Chart - Vineyard & Winery
JPG (534.91 KB)
Seasons of Sustainability
Seasons of Sustainability
PDF (101.45 KB)
Sustainable Display Sell Sheet
Sustainable Display Sell Sheet
PDF (1.39 MB)

Marketing Tips

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Tasting in a COVID World: Survey Results

August 10, 2020

SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.


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Spreading SIP Through Distribution Channels

July 21, 2020

of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.


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Strategizing Social Media in 2020 Recording

July 16, 2020

The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.


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Research Shows the Trade Want Sustainable Wines

July 8, 2020

As wines make their way through distribution channels, your brand ethos can get lost in the shuffle of distributor portfolios, on premise lists, and supermarket shelves. Full Glass research recently conducted a survey of over 4700 people in the trade and found that sustainable messaging helps drive sales as consumers are increasingly aware of and demanding sustainable wines.


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Mid-Year Social Calendar Check-in

June 22, 2020

From calendar updates based on re-openings and safety protocols to updating your content library and reviewing metrics, the rapidly changing landscape of social media marketing needs strategic thinking and planning. Take a look at this checklist to keep your social channels an up to date, driving force in your marketing strategy.


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Getting to Know Your Customer Webinar Recording

May 27, 2020

How are you connecting with your consumer online, in their day-to-day and social schedule? Brandi Moody explains how to understand your customer data, segment it accordingly, and use this information to empower your staff to heighten communication with consumers. These actions lead to increased brand engagement, sales, and a sustainable future.


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Training

SIP Certified Jeopardy
SIP Certified Jeopardy
PPTX (268.66 KB)
SIP Certified Program Overview Template
SIP Certified Program Overview Template
PPTX (18.98 MB)

Certification

Photos

Halter Ranch SIP Certified Wine
Halter Ranch SIP Certified Wine
Halter Ranch SIP Certified Wine JPG (11.07 MB)
Cover Crop and Tractor
Cover Crop and Tractor
JPG (18.73 MB)
Hand in Vines
Hand in Vines
JPG (2.87 MB)
Oyster Ridge Grapes
Oyster Ridge Grapes
JPG (296.55 KB)
Poppies in Vineyard
Poppies in Vineyard
JPG (2.58 MB)