SIP Tools, Tips, & More
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With Harvest in full swing and tasting room traffic rearing up for the high season, we’ve put together a fun box of the SIP you need to delight and inspire employees to keep SIP top of mind when educating guests. From bottle openers to polishing towels, tabletop info to brochures, this swag is useful and fun for employees.
When we think about being a sustainable vineyard or winery, we often focus on farming and winemaking practices and often overlook a key facet; the tasting room. Because this is the most customer-facing aspect of many businesses, it’s an incredible opportunity to institute sustainable practices that not only aid in 360-degree sustainability practices, but also provide an opportunity to teach consumers in real-time the importance of sustainability. Let’s take a walk around the grounds of a typical tasting room and please follow the links for more information and product ideas.
SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.
SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.
of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.
The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.
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