Bianchi Winery
 
Member Resources

SIP Tools, Tips, & More

Marketing Tools

SIP Certified Logo - Vineyard & Winery
SIP Certified Logo - Vineyard & Winery
Green PNG (64.88 KB)
Black PNG (62.34 KB)
White PNG (63.84 KB)
SIP Eco Chart - Vineyard & Winery
SIP Eco Chart - Vineyard & Winery
JPG (534.91 KB)
Seasons of Sustainability
Seasons of Sustainability
PDF (101.45 KB)
Sustainable Display Sell Sheet
Sustainable Display Sell Sheet
PDF (1.39 MB)

Marketing Tips

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You Need this SIP!

September 21, 2020

With Harvest in full swing and tasting room traffic rearing up for the high season, we’ve put together a fun box of the SIP you need to delight and inspire employees to keep SIP top of mind when educating guests. From bottle openers to polishing towels, tabletop info to brochures, this swag is useful and fun for employees.


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Sustainability in the Tasting Room

September 8, 2020

When we think about being a sustainable vineyard or winery, we often focus on farming and winemaking practices and often overlook a key facet; the tasting room. Because this is the most customer-facing aspect of many businesses, it’s an incredible opportunity to institute sustainable practices that not only aid in 360-degree sustainability practices, but also provide an opportunity to teach consumers in real-time the importance of sustainability. Let’s take a walk around the grounds of a typical tasting room and please follow the links for more information and product ideas.


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How to Reach Each Generation in Your Marketing

August 26, 2020

SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.


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Tasting in a COVID World: Survey Results

August 10, 2020

SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.


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Spreading SIP Through Distribution Channels

July 21, 2020

of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.


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Strategizing Social Media in 2020 Recording

July 16, 2020

The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.


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Training

SIP Certified Jeopardy
SIP Certified Jeopardy
PPTX (268.66 KB)
SIP Certified Program Overview Template
SIP Certified Program Overview Template
PPTX (18.98 MB)

Certification

Photos

Halter Ranch SIP Certified Wine
Halter Ranch SIP Certified Wine
Halter Ranch SIP Certified Wine JPG (11.07 MB)
Cover Crop and Tractor
Cover Crop and Tractor
JPG (18.73 MB)
Hand in Vines
Hand in Vines
JPG (2.87 MB)
Oyster Ridge Grapes
Oyster Ridge Grapes
JPG (296.55 KB)
Poppies in Vineyard
Poppies in Vineyard
JPG (2.58 MB)