SIP Tools, Tips, & More
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SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.
of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.
The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.
As wines make their way through distribution channels, your brand ethos can get lost in the shuffle of distributor portfolios, on premise lists, and supermarket shelves. Full Glass research recently conducted a survey of over 4700 people in the trade and found that sustainable messaging helps drive sales as consumers are increasingly aware of and demanding sustainable wines.
From calendar updates based on re-openings and safety protocols to updating your content library and reviewing metrics, the rapidly changing landscape of social media marketing needs strategic thinking and planning. Take a look at this checklist to keep your social channels an up to date, driving force in your marketing strategy.
How are you connecting with your consumer online, in their day-to-day and social schedule? Brandi Moody explains how to understand your customer data, segment it accordingly, and use this information to empower your staff to heighten communication with consumers. These actions lead to increased brand engagement, sales, and a sustainable future.
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