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Marketing Tips

'Tis the Season for Food and Wine Pairings

November 15, 2021

As the holiday season approaches, it is the perfect time to produce content that speaks to popular holiday activity; food and wine pairings. Whether it’s creating recipes yourself, partnering with local chefs, or tapping your followers for suggestions, having a food element in your communication strategy speaks to the lifestyle of foodies and oenophiles alike.


Wintertime Sustainability

November 15, 2021

SIP Certified’s Seasons of Sustainability calendar reminds us all of the tasks at hand during these winter months and that keeping your vineyard and winery sustainable never takes a rest. These kinds of practices are important in your certification and worth sharing with your consumers to tell that block-to-bottle story. Use these activities to create blog posts, social content, and tasting room talking points. It’s this type of content that captivates and educates.


Crafting a Year in Review

November 15, 2021

It is a very healthy business practice to create a year in review. This not only tracks your peaks and valleys, but allows for great perspective while planning for the next year. Sharing your year in review with internal staff and stakeholders also provides increased employee engagement and participation in overall company goals.


Show Your Brand Values on Your Label

November 8, 2021

When a consumer is on the wine aisle their decision-making process can be daunting. Aside from the consumer’s personal experience with brands, regions, and varietals, it’s becoming apparent that their values are playing a huge role in purchasing decisions. It’s evident that conveying your brand values on your label is crucial to stand out on the shelf.


Style Guides for Brand Consistency - Do you Have One?

October 15, 2021

When developing a brand, one of the most fun and important aspects, often overlooked, is creating a style guide. Consistent branding across all marketing channels from the bottle label, website, and other marketing collateral is an integral part of your brand’s framework. From the style of font you use to your logo positioning, and color schemes, all of these should be mapped out accordingly to keep your business “on brand.” With a sustainable business, having the guide alleviates unforeseen branding costs and lays the groundwork for a lasting, iconic brand.


How to SIP Certify Your Wines

October 7, 2021

There is no time like the present to certify your wines sustainable. Here are two important stats you should know...


Labeling for Sustainability - Do Customers Care?

September 20, 2021

Fair Trade, Organic, Sustainable… the list of product labeling consumers are faced with is growing and the question is, “Do they care?” The good news is, the answer is a resounding “YES”. Seeing products on shelves labeled “sustainable” is an increasingly desirable attribute for consumers. These kinds of labels, better known as “ecolabels” in the marketplace, are almost the norm for most CPG (consumer packaged goods) products looking to stand out on the shelf.


SIP-ping Sales Data

September 3, 2021

As we all move towards a sustainable future for our brands and products, it’s important and rewarding to look at statistics indicating that our hard work is paying off. Looking at data across the sustainable landscape shows changing consumer behavior and overarching trends in an array of categories similar to wine. The good news is that sustainable messaging is resonating with consumers across market sects and is slowly becoming an expected norm.


Online Sales Tips

August 18, 2021

It is no secret that over the last year and a half, online sales numbers in the wine sector have jumped through the roof. There are a number of sustainable ways to sell wine online without overextending your staff, maintaining brand consistency, and most importantly; growing your audience.


Direct to Consumer Sales Tips

August 6, 2021

Fall is a special time in wine country with the coming of harvest season and fall wine club shipments. It’s a time to remind your club members, mailing list subscribers, and other followers who you are as a brand and highlighting your brand attributes like sustainability.


The Latest Instagram Highlights

July 22, 2021

Our social media influencer campaigns continue to be an incredible way to educate consumers about the benefits of purchasing SIP Certified wines. These fun wine posts help distill the messaging of sustainability down to digestible language. Here are the latest highlights on our Member wines.


Email Marketing: Tricks of the Trade with Erica Walter Part II

July 19, 2021

In our second installment of email marketing tips from expert marketer Erica Walter, we explore strategies, cadence, and metrics. With any email marketing program, it’s important to set goals and measure them. Walter walks through some applicable methods when it comes to planning your email marketing.


Email Marketing: Tricks of the Trade with Erica Walter

June 30, 2021

Erica Walter is an email marketing maven with a long career history in the wine industry. Her solutions for email campaign strategy are approachable, actionable, and most importantly, measurable. We sat down with Erica to talk about email, strategy, growth, and communication.


Social SIPping - The Latest Press

June 18, 2021

In an effort to broaden brand awareness for SIP Certified, we engaged social media influencers in Q1 and Q2 of 2021. These campaigns were an incredible way to educate consumers about the benefits of purchasing SIP Certified wines and helped destill the messaging of sustainability down to digestible language via Instagram influencers. While the concept of working with influencers may sound intimidating to some, we can assure you that with clear goals and succinct calls to action, the process is super rewarding and for DTC sales can be very lucrative.


Summer of SIP

June 3, 2021

Summer in wine country brings a wave of tourists, heat, and the impending excitement of harvest on the horizon. Sustainability efforts ramp up during these warm months in order to conserve energy and also keep crops on a healthy path to harvest. This is an excellent time to educate your tourists.


Take the Course to Help You Talk About Sustainability

May 24, 2021

According to a recent study, Americans are planning on travelling more than ever this summer and are opting for road trips and weekend getaways. With stops in wine country, these travellers are looking for feel good experiences and educational tastings. Training staff and using the learnings of the SIP Smart course will not only aid staff in educating guests, but also provide experiences that convey your brand’s commitment to sustainable practices.


Sustainable Wine Shipping Strategies

May 10, 2021

Shipping wine is an aspect of winery operations rife with opportunities for sustainable solutions. From eliminating styrofoam from your packaging materials, to providing consumers with gentle reminders to recycle shipping boxes, instituting a sustainable mindset in this part of your business is a fantastic way to minimize your footprint as well as educate consumers on how they can do their part.


Social Media & Sustainability Webinar Recap

April 22, 2021

Your suitability is a part of your story and in this webinar we had two incredible presenters give social media tips on how to share the stories of the people making and enjoying your wines. As consumer demand for sustainably produced products grows, SIP Certified shows that winegrowers use practices that protect the people and planet so their customers know that their wine was made with care.


Easy Ways to Use Video to Talk About Your Sustainability

April 21, 2021

There is nothing like a consumer getting lost in a wormhole of videos and engaging with your brand. Before you get nervous about video production costs and hiring a crew; look no further than your all powerful smartphone and the myriad of easy to use editing software available.


Glossary of Green Wine Terms

April 8, 2021

It is no secret that in recent years, wine consumers' level of education and understanding of complex production methods, terroir, and varietal knowledge is steadily increasing. Questions about tasting notes and food pairings are less likely to be heard and inquiries relative to farming, harvesting, and production are taking precedence over the more casual winespeak. Here is a glossary of terms you will likely be asked about by your customers.


Social Media Tips

March 19, 2021

Content creator and social media maven Heather Daenitz puts it simply on her website, “I get it, social media marketing is a beast. Between hashtags, algorithms, and trying to figure out exactly what to post, it's a lot easier for you to just ignore it.” She will also be the first to tell you to do the exact opposite and dive into social and the vast possibilities it holds for your brand. The numbers don’t lie when it comes to social and it’s more important than ever to be where your customer is.


Sustainable Spring

March 4, 2021

Vineyard and winery certification tells the block-to-bottle story and it’s important to tell people about what happens from farming to sipping. While Spring around the vineyard and winery may not be the busiest time of the year, it is in many places, the most beautiful. Vintages take shape in the spring and it’s an exciting time to share with consumers across all of your communication channels as well as stories for your sales teams to share.


State of the Wine Consumer 2021: Top 5 Trends for 2021

February 18, 2021

It’s no secret that 2020 was a monumental year for changes in consumer behavior and the wine industry saw these shifts happening at record speed. Looking ahead to 2021, how has the last year shaped what is to come in 2021? Let’s take a look at the top 5 trends to expect in 2021.


SIP Certified 101 Webinar Recap

February 3, 2021

From best winegrowing practices to explaining your certification to marketing tips and tricks, this recording from the SIP Certified 101 webinar is jam-packed with valuable education.


Share SIP 101 With Your Customers

January 25, 2021

In an effort to help supplement your brand’s content and provide evergreen solutions, SIP Certified encourages you to share this easy SIP Certified 101 guide to help inform consumers about your sustainability efforts. Be it on social media, in email campaigns, or as collateral in your tasting room, this guide aims to be an easily digestible infographic to educate consumers.


Wine Pairings for all Seasons

January 12, 2021

Be it through social media channels, email messaging, or through printed collateral, let these pairings based on the amount of time and money one has to put together a meal be a resource for for your own content pieces.


How Can We Help You? Take the Survey

January 5, 2021

Please take the time to answer our short survey about ways we can improve the content we produce in our newsletters. Your feedback will help shape the year ahead as we develop compelling messaging and actionable resources. Thank you for your support and we look forward to another year of helping your brand succeed.


Be Inspired by the Spirit of Wine

December 16, 2020

In the "spirit of wine" this holiday season, I wanted to share a fun podcast to get you into the holiday spirit and inspire you to continue building your own community of consumers and friends dedicated to your mission.


6 Tips to Communicate Social Responsibility

December 9, 2020

The holidays are a time of year for giving and supporting our communities. As SIP Certified business, it’s important to create a plan for giving and get your whole staff involved.According to the Mintel market intelligence agency, 73% of American’s consider a companies’ charitable work when making a purchase.


SIP Buzzwords

November 23, 2020

SIP Certified buzzwords that are easy for your customer-facing staff to learn and use as talking points during tastings, phone calls, emails, or any other sales interaction.


How to Use SIP Certified in Your Marketing

November 9, 2020

In the last year, it is blatantly evident that wine sales channels are dramatically shifting. Leveraging your commitment to sustainability will not only make you stand out in a crowded marketplace but speaks to the growing trend of consumers opting for brands and products that have sustainable practices and values.


Answer Your Customers' Top Sustainability Questions

October 21, 2020

We went straight to the source and asked tasting room and marketing professionals how they communicate SIP Certified practices to their customers. With these real-life question and answer scenarios, training staff, and creating language around how you convey sustainable practices to your customers is conversational and fun.


SIP Certified 101

October 6, 2020

We are very excited to launch a four-part training series over the next few months that will empower our members' customer facing staff to speak with confidence about sustainable practices in the vineyard and the winery.


The Ever-Evolving Tasting Room of 2020 Recording

September 30, 2020

This year is a roller coaster of new protocols, customer experiences, and facility developments. While it can feel overwhelming at times, having the right resources to keep you up to date on your state’s protocols is vital to helping you tailor the customer experience. Here are industry veterans tips on how to navigate this monumental shift in tasting room experience.


You Need this SIP!

September 21, 2020

With Harvest in full swing and tasting room traffic rearing up for the high season, we’ve put together a fun box of the SIP you need to delight and inspire employees to keep SIP top of mind when educating guests. From bottle openers to polishing towels, tabletop info to brochures, this swag is useful and fun for employees.


Sustainability in the Tasting Room

September 8, 2020

When we think about being a sustainable vineyard or winery, we often focus on farming and winemaking practices and often overlook a key facet; the tasting room. Because this is the most customer-facing aspect of many businesses, it’s an incredible opportunity to institute sustainable practices that not only aid in 360-degree sustainability practices, but also provide an opportunity to teach consumers in real-time the importance of sustainability. Let’s take a walk around the grounds of a typical tasting room and please follow the links for more information and product ideas.


How to Reach Each Generation in Your Marketing

August 26, 2020

SIP Certified along with Wolf Consulting conducted and analyzed surveys of wine drinkers to provide insights and information for SIP Certified brands to specifically target generations of drinking age; Boomers, Gen X, Millennials, and Gen Z with appropriate messages to increase awareness and desirability of sustainable winemaking practices.


Tasting in a COVID World: Survey Results

August 10, 2020

SIP Certified recently surveyed tasting room professionals to better understand the challenges facing tasting rooms in a COVID world as well as the resources used to keep up to date on protocols, and some of the triumphs navigating these monumental times. We focused on operational, customer-facing, and communication-centric questions that provided insight into both successes and hurdles in operating a tasting room at this time.


Spreading SIP Through Distribution Channels

July 21, 2020

of distributor portfolios, on-premise lists, and supermarket shelves. The importance of communicating your sustainable practices can be conveyed on your label, but the real follow-through comes with providing training to your distribution partners and sales representatives in order to keep all things SIP Certified top of mind.


Strategizing Social Media in 2020 Recording

July 16, 2020

The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms.


Research Shows the Trade Want Sustainable Wines

July 8, 2020

As wines make their way through distribution channels, your brand ethos can get lost in the shuffle of distributor portfolios, on premise lists, and supermarket shelves. Full Glass research recently conducted a survey of over 4700 people in the trade and found that sustainable messaging helps drive sales as consumers are increasingly aware of and demanding sustainable wines.


Mid-Year Social Calendar Check-in

June 22, 2020

From calendar updates based on re-openings and safety protocols to updating your content library and reviewing metrics, the rapidly changing landscape of social media marketing needs strategic thinking and planning. Take a look at this checklist to keep your social channels an up to date, driving force in your marketing strategy.


Getting to Know Your Customer Webinar Recording

May 27, 2020

How are you connecting with your consumer online, in their day-to-day and social schedule? Brandi Moody explains how to understand your customer data, segment it accordingly, and use this information to empower your staff to heighten communication with consumers. These actions lead to increased brand engagement, sales, and a sustainable future.


Sustainability as a Value Proposition? The Data Say Yes.

May 20, 2020

As consumers become more cognizant of how and where they’re spending their money, sustainability is increasingly at the forefront of their minds. All data points to a continued uptick in sustainable goods purchases with millennials leading the charge with an open willingness to pay more for sustainable products.


Bundle that SIP: Innovative Online and Off-premise Messaging

May 7, 2020

Now that most wineries are wrapping up wine club shipments, it’s time to strategize and have some fun planning your next major offering. Because the tasting room sales channel is not a lucrative piece business as of late, it’s important to innovate online and offer something fun for your customers that doesn’t compromise your bottom line. Mix it up in your online store and email campaigns by offering fun product bundles.


SIP Smart Session Recordings

April 23, 2020

Exploring all things sustainability from best winegrowing practices to explaining your certification to marketing tips and tricks.


Onboarding and Training: Keys to Sustainable Staffing

April 21, 2020

Having a strong onboarding and training program is crucial to running a business. A solid onboarding process can improve employee retention and alleviate high turnover. According to research by Glassdoor, great employee onboarding can improve retention by 82% and productivity by over 70%.


Do's and Don'ts of Online Content

April 7, 2020

Creating online content is more important than ever and while it may be tempting to experiment with a number of different outlets and platforms, tread lightly, stay organized, and keep these important parameters in mind.


Communicating Ingredients - What's in that SIP?

March 24, 2020

In recent years, consumers are bombarded with the hyper-labeling of ingredients to identify characteristics that align with health and lifestyles. More and more packaging is labeled with things like, “Keto-friendly,” “Gluten-free,” and “Plant-Based” along with a myriad of other information, While adding these health attribution labels may speak to many consumers, it can leave many with more questions.


Wine Customer Segments and How to Talk SIP With Them

February 28, 2020

Not all wine tasters are alike - a major understatement. As traffic ebbs and flows in tasting rooms, it’s evident that interests, price points, and preferences differ. Wine Intelligence recently published a study outlining six distinct consumer segments in wine. It’s important to know how to talk to each of them about sustainability.


Get Your SIP Together

February 18, 2020

When a consumer is on the wine aisle their decision-making process can be daunting. From finding the right Chardonnay to pair with their fish or that Zinfandel to enjoy on their patio, the options oftentimes seem endless. Aside from the consumer’s personal experience with brands, regions, and varietals, it’s becoming apparent that their values are also playing a huge role in purchasing decisions. It’s evident that conveying your brand values on your label is crucial to stand out on the shelf. 


Simple Tips to a Sustainable Holiday!

December 3, 2019

How easy it is to become wrapped up in the holiday madness, finding ourselves ripping apart box after box and bag after bag, jamming it all into our recycling bins, wondering if half of it is recyclable anyway? Being sustainable is no easy chore. However, offering SIP Certified wines to our customers is definitely a step in the right direction! This month, we would like to offer a few tips on ways to incorporate sustainable practices in your tasting room during the holiday season.


We’re in Deep #SIP

October 17, 2019

As social media becomes more integral to your brand’s success SIP Certified would like to discuss ways to increase followers and engagement on Instagram and Facebook. Tugging at someone’s emotions is one of the best ways to capture smiley face emoji’s and shares, so posting images and using hash tags which highlight a better planet for future generations is a topic that elicits our insides to feel warm and fuzzy.


Market the SIP Out of It

September 1, 2019

What steps are you taking to draw attention to your wine’s sustainable certification in off-premise retail? We are now offering an irresistible, attention-grabbing raptor in retail display formats to perch right on top of your floor stacks!


Your SIP Better STINK!

August 12, 2019

Not all smells are romantic, but SIP Certified practices ensure quality end results. To keep your hospitality team on point with SIP Certified practices, we encourage you to adopt some of these ideas into your continuing educational training.


Let's Ship this SIP

July 24, 2019

If you are as organized as Marie Kondo you probably have all your ducks in a row with your upcoming fall shipment. Am I right?? Here are some ideas on how to incorporate SIP Certified into your Fall Shipment.


NEW SIP Hospitality Training Series!

July 24, 2019

The goal of this series is to educate winery hospitality and sales professionals in a quick and simple way on how being SIP Certified can support you, in turn raising your customers awareness on what makes SIP Certified members so special, and ultimately increasing your sales and brand loyalty.