Bianchi Winery
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Strategizing Social Media in 2020

Jul 15, 2020
9:00am to 9:30am

The vast Social Media landscape can feel overwhelming and daunting for brands big and small. Creating winning strategies that are manageable, drive sales, and increase brand engagement are crucial for success across all available platforms. Join a panel of seasoned social media marketers from both the wine and non-wine industries as they discuss strategies for social media wins. 

Tamara Bingham, Marketing Manager, Jackson Family Wines

Tamara Bingham is an experienced professional with almost 10 years of wine industry proficiency in sales, marketing, brand management, public relations and event planning. In 2011 Tamara moved from her hometown of Los Angeles to Paso Robles, California where she spent 3 years managing wineries inclusive of everything from tasting room operation to wine club administration. While working full-time, she earned an MBA from Cal Poly San Luis Obispo. In 2014, after graduating from Business School, she moved to Dallas, Texas where she worked as a District Sales Manager for Francis Ford Coppola Winery for two years.

Tamara moved back to California and joined J. Lohr Vineyards & Wines in 2016 as a Marketing Manager where she was responsible for print and digital advertising, national events, and influencer strategy for three years. In December 2019, Tamara transitioned to a new role as Marketing Manager with Jackson Family Wines. She enjoys everything about life on the Central Coast with her husband and their adorable dog.

Danielle Cox, Social Media Manager, J. Lohr

 

Megan Leon, Social Media Consultant