Does your team know about SIP Certified?
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Does your team know about SIP Certified?

posted: December 16, 2021

Does everyone in your company know about SIP Certified and its impact on your wines? If not, we need your help.

Sustainability is important to many Americans. A growing number of consumers say that given a choice they prefer wines that are produced sustainably and ethically. The SIP Certified logo is a powerful marketing tool that communicates your commitment. It can also boost sales and enhance your image.

Here's What You Can Do

  • Tell your sales, marketing, and DTC teams that you are SIP Certified.
  • Have your team sign up for our marketing tips newsletter.
  • Use the SIP Certified logo on all of your sales, marketing, communications, tasting room, vineyard, and DTC materials – especially packaging!
  • Add the logo to wine labels made with at least 85% certified fruit - estate or purchased.
  • Tell your grape/juice buyers about certification - they can use the SIP Certified logo too.
  • Schedule a 30 minute team training with me (Beth) to learn how to talk about your sustainable practices.