Does your team know about SIP Certified?
posted: December 16, 2021
Does everyone in your company know about SIP Certified and its impact on your wines? If not, we need your help.
Sustainability is important to many Americans. A growing number of consumers say that given a choice they prefer wines that are produced sustainably and ethically. The SIP Certified logo is a powerful marketing tool that communicates your commitment. It can also boost sales and enhance your image.
Here's What You Can Do
- Tell your sales, marketing, and DTC teams that you are SIP Certified.
- Have your team sign up for our marketing tips newsletter.
- Use the SIP Certified logo on all of your sales, marketing, communications, tasting room, vineyard, and DTC materials – especially packaging!
- Add the logo to wine labels made with at least 85% certified fruit - estate or purchased.
- Tell your grape/juice buyers about certification - they can use the SIP Certified logo too.
- Schedule a 30 minute team training with me (Beth) to learn how to talk about your sustainable practices.