Reflecting on ReSIProcal February 2024
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Reflecting on ReSIProcal February 2024

posted: March 4, 2024

ReSIProcal February is an opportunity to connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.

When a tasting room participates, they give their wine club members the opportunity to claim two complimentary tastings at any other participating location.

This ReSIProcal February, wine club members of nearly 30 wine brands across four California counties and Michigan State visited participating tasting rooms to learn about and taste sustainable wines!

Thank you for making this year’s ReSIProcal February sustainable tasting event a success.

Traffic Boost, New Club Members, Happy Staff

We love hearing your ReSIProcal wins!

"Participating in ReSIProcal February has been a huge success.
It was the first thing our tasting room staff mentioned at our mid-month staff meeting! They were excited to see quality traffic all month long.
Customers were buying bottles and we even secured new wine club members.
Participating helped us bolster sales in a traditionally slow month."

- Denise Shurtleff, General Manager, Cambria Estate Wines

"ReSIProcal February always brings some traffic in an otherwise slow month. Guests are always eager to learn about our sustainable practices and it is nice to meet new people. Our staff appreciated the increase in mid-week traffic, and feedback was positive from both guests and club members."

- Jeanine Madson, Hospitality & Wine Club Manager, Oso Libre Winery & Ranch


Participant Brand Exposure

We contracted two social media content creators to share the event and feature ReSIProcal participants with their wine enthusiast audiences. Plus, we promoted ReSIProcal on all SIP Certified social media and email marketing channels.

Check out these collaboration pieces!

Christy on the Vine

“I’m a wine club member at Scheid Vineyards so I decided to visit the three Monterey County SIP Certified wineries for ReSIProcal February…” Read about Christy’s ReSIProcal experience in her blog post here.

Christy's four Instagram Reels were played nearly seven thousand times, reached over 4500 accounts, and were shared 28 times!

Somm Productions

Heather Bristol specializes in wine pairings, education, and recipes. She is a huge fan of Niner Wine Estates in Paso Robles, and was so excited to learn they were participating this year!


Heather reported that her first of two Instagram Reels received over two thousand views, nearly 100 shares, and five locals who didn’t know about the event messaged her to say they planned on joining a club!

Local and Industry News Features

The event was shared in local and industry news outlets including Wine Industry Network Advisor and EnjoySLO.


And of course, you all did a great job educating your members and audiences about your participation in ReSIProcal February!

Between Villa San-Juliette sharing the event on PRWCA’s Events page, Niner Wine Estates and Ancient Peaks creating event pages on their own websites, and so many social media posts from participants highlighting the event, we really got the word out about ReSIProcal February this year!



We’d like to thank all of you who shared the ReSIProcal February social media video we sent you. This was new to us this year, and it was so fun to see the video pop up a handful of times on our social media pages.


So Many Places to SIP!

This year, there were 29 participating locations between the Central Coast of California and Michigan State.

To the delight of participating club members, this year saw several returning locations from last year as well as a handful of new ones!


This Year's Giveaway Winner

This was our second year of giving ReSIProcal tasters the opportunity to win a gift from SIP Certified, and it was a success!

The winner of this year’s Win a Gift giveaway is @pasopup aka Ollie, an adorable rescue pup who visited Oso Libre with his mom for ReSIProcal February.

Congratulations, Ollie!

Cheers to You!

Group events like ReSIProcal February help connect like-minded brands and wine enthusiasts who value sustainability and are passionate about the industry.

Thank you for making this event a success!

Want to Join Next Year?

Any tasting location that pours wine made with SIP Certified fruit can join ReSIProcal February.

We'll start putting together the participation form and map for ReSIProcal February 2025 this September! Keep an eye out for them via: