Why Get SIP Certified?
Did you know 83% of Americans consider sustainability when buying food?
When your customers ask about sustainable wines, they can rest assured that SIP Certified shows a farmers and winemakers dedication to responsible practices from the soil to the bottle. Here are three ways certification brings value to your good work:
1. Help Us Set a High Bar
SIP Certified is the strictest program to assess the environmental, social, and community health of vineyards and wineries. Winegrowers implement sustainable practices on every level from farm labor to agriculture - from energy conservation to water quality. This breadth and rigor mean that not every winegrower could attain SIP Certified.
2. Third Party Verification is Key
76% of the public believes an independent third-party certification is the best way to verify a product's social or environmental claim. Complying with the SIP Certified Standards (rules) is multi-pronged:
- Implementation and documentation of over 100 practices.
- Independent records and on-site inspections.
Final approval from an independent advisory committee (government, academic, and industry professionals).
3. Use the Seal of Achievement
66% of sustainable wine consumers identify eco-friendly wine at point of purchase via labels and in store information.
Sustainability is an important issue to a large consumer group. A third-party seal, on wine packaging and marketing materials, helps inform buyers that the winegrower has gone above the industry standards to craft a product made with conscious and care.
Take the Next Step!
Ready to see what it takes to become SIP Certified? You can sign up to certify your vineyard and/or winery, or complete the self-assessment online.
- Create an account anytime - getting started is easy.
- Contact beth@sipcertified.org with questions.