Get Sustainable on Social Media
Now that you have a bank of powerful visuals from last month’s photography tips, this month, we’re going to share how you can use them on your brand’s social media.
This week’s Marketing Tip will make it easy for you to regularly create content that entices, educates, and inspires your audience.
Keep reading for real life examples from 3 SIP Certified brands. And learn how to create captivating social media Reels from the talent behind our social media, Hayli!
How to Use Your Brand's Presence
Regularly posting content on your social media keeps your brand in the eyes and minds of your followers.
It’s a good idea to stay active on your business’s social media accounts, but the idea of constantly creating fresh content can be daunting.
Have you heard of food disconnect? It's a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product in the bottle.
Use your brand's presence on social media to give an intimate look at all of the care that goes into taking your customers' favorite wines from the vine to the tasting room.
Check out how these 3 SIP Certified brands use their social media presence to create valuable and pause-worthy content.
Enchant & Entice
Exquisite views and architecture, harvest activities, and a look at what’s going on in the tasting room at Villa San Juliette (@villasanjuliette) tempt followers to pay them a visit this season!
Educate & Delight
Anyone who follows Bon Niche Cellars (@bonnichecellars) knows that they can always count on two things from their posts: learning something new and seeing adorable animals!
Express & Inspire
Foxen Wines (@foxenwines) uses their voice on social media to express their dedication to the social component of sustainability and thank the instrumental people behind their wines.
Hayli's Tips to Create Great Instagram Reels
Have you noticed that the quality of Vineyard Team and SIP Certified’s social media content has boomed this year? That’s because Vineyard Team’s newest team member, Hayli, has passion and talent for creating content that is compelling and aesthetically pleasing.
We asked her for her top 3 tips for creating captivating Reels (short videos, often featuring text and catchy tunes). Here’s what she said:
A Word on Reels
“While I love carousels, infographics, and even simple and beautiful photos, Reels bring content to life. Reels offer a unique way to showcase content and allow viewers to feel like they're right there with us, experiencing everything in real-time.” – Hayli Macomber
I always get multiple 5- to 15-second video clips during our in-person events. Capturing diverse moments is important.
For example, at a Tailgate meeting, I’ll take videos of the presenter, panel discussions, the vineyard, attendees networking and enjoying coffee, animal visitors... even a scan of the packed parking lot! These pieces create the "story" later.
Tip: Get video from different angles and directions so the movement isn't repetitive.
Music plays a significant role in our lives, and Reels are no exception!
If I hear music in a Reel that catches my attention, I save the audio (at the bottom right of every Reel with audio, there is a small square image – you can click on it and save the audio for later).
It's also good to keep an ear out for trending audio and mix that in... while it's still trending, of course :)
Tip: To build a good audio collection, spend 10 minutes each week scrolling through Reels and saving audio.
Music creates the flow of a Reel – I like to change from clip to clip with the beat.
It's also good to make sure none of the clips are too long in comparison with the others (i.e. one is 10 seconds and the next one is 3 seconds). If you have a longer video, try splitting it up – use the clips in different sections of the Reel.
Tip: In "Edit Video" (bottom left), use 2 fingers to zoom in on the video and audio. This helps transition from clip to clip at the perfect moment!”
Ready to get inspired by another Sustainable Story? In the next Marketing Tip, we tell the story of how Niner Wine Estate’s sustainable Business practices involve their entire team to better their community.