Teach your Team to Talk SIP
Have you been keeping up on the Marketing Tips Monday podcast? These short, 2- to 4-minute episodes were created to save you time while you learn actionable and educational tips to leverage your sustainable certification in your marketing efforts.
Through August and September, our Marketing Tips focused on training your staff to talk about sustainability and your SIP Certified status with your wine-tasting clients.
Click the link to listen to the episode on Vineyard Team's podcast library, or search Sustainable Winegrowing with Vineyard Team wherever you enjoy podcasts!
146: Tools to Teach Your Team about Sustainability |
| The warm summer months attract tourists and locals alike to the beautiful wineries and tasting rooms of popular winegrowing regions. With this predictable increase in consumer traffic in mind, it's a good idea to educate your consumer-facing staff about your sustainable practices so they are prepared to share your brand's values with new and returning patrons while serving up your latest creations. |
148: Research Shows Soaring Demand for Sustainable |
| People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your business is run sustainably, now's the time to start! |
150: Can your team talk about sustainability? |
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Does your team understand what sustainable winegrowing is? We have made a great online course that will help anyone learn the basics of sustainability and the SIP Certified Program! And, do not worry, you do not need to be in the SIP Certified program to take advantage of this class. |
152: Tips to Train Your Staff from 3 SIP Certified Members |
| We talked to a few of our IP Certified members about how they make sustainability a familiar and comfortable topic among their sales and hospitality staff. |
Check out all of the previous SIP Certified Marketing Tips!