Get your earplugs ready – we are about to toot our own horn, loudly! CCVT Executive Director Kris O’Connor was recently named the 2010 San Luis Obispo County Wine Industry Person of the Year. Woot! Woot!
The peer-driven award was chosen by members of Paso Robles Wine Country Alliance, Independent Grape Growers of Paso Robles, Central Coast Vineyard Team (no comments from the peanut gallery — we played fair!), San Luis Obispo Vintners Association and past award recipients. Clay Brock of Wild Horse Winery and Vineyards in Templeton won Winemaker of the Year and Winegrape Grower of the Year went to an entire family: the Dusis of Dante Dusi Vineyard. All the winners were honored at a industry event on July 30 at the Mid State Fair.
In presenting the award to O’Connor, CCVT Founding Member and Past Chair Dana Merrill (Mesa Vineyard Management and SIP-certified Pomar Junction Vineyard & Winery) recalled the year 1998, when “what we really needed was an executive director, but all we could afford was part-time.” O’Connor brought numerous skills to that part-time job, including having co-authored a textbook, extensive field experience in soils and irrigation, and fluency in Spanish.
Over the years, part-time became full-time – and then some – and Merrill noted that CCVT grew as well. Today, it represents some 80,000 acres in the tri-county area of San Luis Obispo, Santa Barbara and Monterey Counties, and the SIP Program can currently be applied to 10,000 acres, with more in the pipeline.
“It really shows you what can be accomplished with voluntary efforts,” said Merrill, “and a lot of that come back to what kind of leadership Kris provides.”
When O’Connor took the podium, one of her first phrases was “Who would have thought it?” Indeed, as she noted, “Sustainability was not a buzzword back in 1994 (CCVT’s first year). It’s been an amazing thing and so much credit should go to those founding members who dared think outside the box.”
Besides all the numbers that bear witness to CCVT’s and SIP’s growth and achievements, O’Connor also pointed out the success of the annual Earth Day Food & Wine Festival, saying “How cool is it to be able to celebrate Earth Day around farmers and other ag people?”
She also shared an anecdote which really brought home the vibrant, organic growth of CCVT. A few years ago, O’Connor was visiting some vineyards in Chile; when she starting her presentation about CCVT, one of the Chilean members of the group reached into his backpack and pulled out a piece of reference material he had already been using. It was a copy of the Spanish version of the CCVT’s PPS (Positive Points System).
How do you say “Woot! Woot!” in Spanish?