Learn How to Talk About Sustainability
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Learn How to Talk About Sustainability

posted: August 29, 2023

If you've been following the SIP Certified Marketing Tips for the past few months, you've probably heard about our latest program: Sustainable Stories.

This free, easy-to-use program was inspired by a question that we’ve all been asked at some point: what actually makes a vineyard or winery sustainable?

What to Expect

This program was designed to help you and your staff learn and talk about what makes YOUR brand sustainable using real, specific examples that can resonate with anyone.

When you go through the Sustainable Stories program, you and your team have an easy guide to:

  • Learn what sustainability really looks like in the wine industry.
  • Identify seven specific ways YOUR brand practices sustainability.
  • Share this valuable insight with your customers.


The 3 Tools of the Program

1. Tell Your Sustainable Story | Online Course

A free, 30-minute online course that walks through:

  • Sustainability in the wine industry.
  • The SIP Certified program.
  • The 7 Values: examples and benefits.
  • How to tell your Sustainable Story.
Click here to learn more about the course.

2. Our Sustainable Story | Worksheet

A team discussion tool to help you identify 7 specific sustainable practices that YOUR brand uses.

Invite your winemaker, vineyard manager, and general manager to your next staff meeting, and complete the worksheet together.

Click here to see a completed worksheet by Niner Wine Estates.

3. Sustainable Stories from SIP Certified Members | PDF

Get inspired by reading examples of how seven SIP Certified brands fulfill the 7 Values.

Do you have a story that you’d like to see featured? Tell us about it!


Why Tell Your Sustainable Story?

Telling your Sustainable Story is powerful!

When wine tasting customers in Kathy Kelley’s research study were told about specific sustainable practices used by the wine brand and what made the practices beneficial, many of them were willing to pay $1 – 4 more for a bottle of wine.

Her research makes it clear: you can use storytelling to sell more wine.
Click here to listen to Kathy Kelley discuss her research and results with Craig Macmillan on the Sustainable Winegrowing with Vineyard Team podcast.