Cultivating Female Empowerment | Cambria Winery's Sustainable Story

When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause.

But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future.

Some of the ways businesses embody Prosperity are through:

• Creating and sticking to a budget.
• Keeping thorough records.
• Creating informed and effective marketing plans.

A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, both parties win.

Organizations that partner over shared values benefit by:

• Pooling resources.
• Building relationships.
• Advancing awareness and support for their cause.

For example, Cambria Estate Winery is a Business rooted in women’s leadership. Their team partners with organizations that share their dedication to uplifting and empowering women in an incredibly impactful way.

---

Cultivating Female Empowerment

Cambria Estate Winery is rooted women’s leadership. Their certified sustainable wines are even named after their proprietors – Barbara, Katherine, and Julia.

Did you know that their dedication to recognizing the experiences and achievements of women goes even deeper? Uplifting and empowering women is core to their Business values, and they have a big way of showing it.

Every March for Women’s History Month, Cambria selects an organization that aligns with their pillars of climate action and women’s leadership, and pledges $25k to support their efforts.

Tamara Bingham, Cambria’s Brand Manager, gets to make the phone call to let the organization know they were selected – a task she says is “probably the most rewarding part of my job.”

In 2024, she notified the lead of American Farmland Trust’s “Women for the Land” initiative to pledge their support. Right in line with Cambria’s own sustainable practices, this initiative supports women farmers and landowners in preserving their land and embracing conservatism.

Other past years’ partnership organizations include Equity Now, Women’s Earth Alliance, SeaTrees, and Amazon Frontlines.

Through these partnerships, Cambria demonstrates their dedication to using the power of their platform to help uplift and empower women everywhere.

Their Business practices are founded on their belief that a commitment to sustainability is also a commitment to amplifying the messages of the many deserving organizations working towards a better future.

Sustainable Stories 2024 - coming soon!

---

Book a Free 30-Minute Sustainability Training

If your wine is made from SIP Certified fruit but you don’t always know how to communicate sustainability with your customers effectively, we’re here to help!

Book a 30-minute sustainability training to help your team:

• Learn what sustainability really means in the wine industry.
• Identify 7 specific ways YOUR brand practices sustainability.
• Share this knowledge with your customers to increase sales.

Since this training was created to be specific to your brand, we encourage you to invite your viticulturalist, winemaker, general manager, and anyone else who is familiar with your production practices.

This training is perfect for any customer-facing role. Sales, marketing, and hospitality staff can all benefit from being able to tell your customers what it means to be sustainable.

Ready to book your FREE 30-minute, live training? Reach out to whitney@vineyardteam.org.