Research Shows Soaring Demand for Sustainable
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Research Shows Soaring Demand for Sustainable

August 22


People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your business is run sustainably, now's the time to start!

Whether we're talking about food and beverages, household cleaning products, or beauty and pet products, those with eco-certifications have been experiencing increased sales over the past several years. Sheila Bonini, senior vice president of private sector engagement at WWF US states:

"Sustainable and planet-friendly products used to be a niche market. Today, that's no longer the case. The research backs up what we've seen anecdotally over the years -- demand is there."

Shifting Values

2021 NielsenIQ report points out that the pandemic significantly impacted consumer behavior. As the topic of health and well-being was brought front and center by this global health crisis, concern for local communities and the planet as a whole became a central theme in our daily lives. The report shows that consumers have been shifting toward eco-friendly products and companies that share the same value of caring for the health and well-being of our human and non-human resources.

Let Consumers Know You Care!

How can consumers know your wine is produced sustainably if you don't tell them? A team of Penn State researchers suggests that when it comes to sustainable wines, promoting sustainable production methods in marketing efforts may increase consumer willingness to pay more for their wine.

Here are a few ways to promote your sustainable efforts:

Learn How to Talk SIP!

Here are some resources for you to share with your sales and hospitality staff to get them educated on what it means to be SIP Certified.

Electronic resources

Sustainability in Action Training Events

Want to learn how to talk about sustainability with your customers? Come to an upcoming training event! Click the image for event details and registration.

McIntyre Vineyards
Sept. 7 | 9:00 am - 10:00 am

Niner Wine Estates
Sept. 21 | 9:30 am - 10:30 am