Did you know...?
January 9
2023… That searches for sustainable goods have increased globally by 71% since 2016? Products carrying a sustainability claim have continued growing through the COVID-19 pandemic, capturing a 17% market share during the first half of 2020! Sheila Bonini, senior vice president of private sector engagement at WWF US states:
"Sustainable and planet-friendly products used to be a niche market. Today, that's no longer the case. The research backs up what we've seen anecdotally over the years -- demand is there."
Tell the Trade You are SIP Certified
According to research from Wine Intelligence and Full Glass Research in 2019, 73% of buyers in the trade feel that the demand for sustainably produced products has increased over the past five to 10 years, and 76% think it will increase in the next five to 10 years.
“Clear and highly visible labeling” on wine packages is one of the best ways to differentiate your product on the market, so buyers will know your wine was produced sustainably when you can’t be there to tell them.
SIP Tip: read Is Wine Certification Worth It?
Tell Your Buyers You are SIP Certified
Selling grapes or wine? Tell your buyers they are purchasing SIP Certified sustainable fruit so they too can differentiate their product in the marketplace!
Your buyers can join the SIP Certified movement by:
- Labeling their wines with SIP Certified.
- Ordering retail signage and materials.
- Signing up for the newsletter to get marketing tips.
- Scheduling a virtual training.
SIP Tip: you can add your grapes to our Classifieds page! Click here to learn how.
Thank you for your dedication to sustainability!
By getting SIP Certified, you are showing your care and dedication to preserving the health of the people and the planet for our generation and those to come. Thank you for your dedication to sustainable winegrowing!
As always, feel free to email me at whitney@vineyardteam.org with any questions.
- Get Started with SIP Certified (part 6 of 6) - Part 1: Welcome to SIP Certified! Part 2: 3 Steps to Get SIP Certified Part 3: 3 Tools to Help You Get Certified Part 4: Mark Your Calendar! Part 5: Leverage Your Sustainable Status!