How to Leverage Sustainability in Your Marketing
People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your business is run sustainably, now's the time to start!
We have several tools and resources to help you share the news of your brand’s good work protecting the people and the planet.
Marketing Tips
The best way to learn our latest tips to help you leverage sustainability in your marketing efforts is to sign up for our Marketing Tips eNewsletter. It goes out every second and fourth Thursday of the month, and covers topics like:
- Training your staff to talk about sustainability
- Social media tips for wine brands
- Stats on the demand for sustainably produced products
- The importance of marketing your wines as sustainable to appeal to the growing segment of consumers who are shopping sustainable.
Wondering what you’ve missed? Visit the Marketing Tips section of our Info Hub to catch up on all of the past tips!
Marketing Tips Monday Mini-Podcast
Want your Marketing Tips on the go in less than 5 minutes? Sustainable Winegrowing's mini-podcast, Marketing Tips Monday, is just what you need!
These short episodes were created to save you time while you learn actionable and educational tips to leverage your sustainable certification in your marketing efforts. They are released every second and third Monday of the month.
POS Materials
Consumers seek easy ways to find and identify sustainable wine. Using the SIP Certified logo on your bottles and materials around the tasting room is the best way to ensure your product can quickly and easily be identified as sustainable!
POS materials are included in your SIP Certified membership. Visit the shop to order yours! We drop ship, so your order will be shipped to any location of your choosing.
Property Signs
When visitors drive into your property, what’s the first thing they see? Are they greeted with the fact that your practices are SIP Certified sustainable? They can be if you post a property sign! New property signs can be ordered any time for $50. Email whitney@vineyardteam.org to order yours!
Looking to sell your grapes and/or wine?
We often get calls and emails from brands looking for SIP Certified grapes and wine, so we developed a free, easy-to-use Classified section on our website where members can post their products, and buyers can easily find them. Click here to learn how to post yours on our Classifieds.
- Get the Most out of Your Membership (4 of 5) - Part 1: Wondering how SIP Certified benefits your business? Part 2: Setting the Bar for Sustainable Winegrowing Part 3: SIP Certified Tools to Train Your Staff